Bike helmet brands:Which brands are most popular in search?
Giro and Specialized share the highest estimated Share of Search among bike helmet brands worldwide, at 30.4% in August 2026. These are worldwide searches for English-language branded terms.
Giro30.4%Specialized30.4%
Kask20.4%
Bell11.2%
POC7.5%
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Share of SearchLeaderboard
Compare the bike helmet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Giro, Specialized, Kask, Bell, POC. The figures are in the table below the chart.
View monthly share of search table
| Month | Giro | Specialized | Kask | Bell | POC |
|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 26.1% | 21.4% | 14.3% | 6.4% |
| Nov 2025 | 30.7% | 25.2% | 25.2% | 11.3% | 7.6% |
| Dec 2025 | 35.3% | 23.7% | 19.3% | 13% | 8.7% |
| Jan 2026 | 35.3% | 23.7% | 19.3% | 13% | 8.7% |
| Feb 2026 | 35.3% | 23.7% | 19.3% | 13% | 8.7% |
| Mar 2026 | 28.4% | 28.4% | 23.3% | 12.8% | 7% |
| Apr 2026 | 26.7% | 32.7% | 21.9% | 12% | 6.6% |
| May 2026 | 59.9% | 17.9% | 12% | 6.6% | 3.6% |
| Jun 2026 | 33.1% | 27.1% | 22.2% | 12.2% | 5.5% |
| Jul 2026 | 29.5% | 29.5% | 24.2% | 10.9% | 5.9% |
| Aug 2026 | 30.4% | 30.4% | 20.4% | 11.2% | 7.5% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.4% | 201K | 0% | +0.9 points | |
| 2, held 2nd | 30.4% | 201K | 0% | +0.9 points | |
| 3, held 3rd | 20.4% | 135K | -18.2% | -3.8 points | |
| 4, held 4th | 11.2% | 74K | 0% | +0.3 points | |
| 5, held 5th | 7.5% | 49.5K | +22.2% | +1.6 points |
1.
Giro30.4%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share +0.9 points.
30.4%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.9 points.
3.
20.4%
Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -3.8 points.
4.
Bell11.2%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.
POC7.5%
Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.6 points.
Compare search popularity between leading brands
- Giro vs Bell: compare search popularity
- Giro vs POC: compare search popularity
- Specialized vs Bell: compare search popularity
- Specialized vs POC: compare search popularity
- Kask vs Bell: compare search popularity
- Kask vs POC: compare search popularity
- Bell vs POC: compare search popularity
- Compare any of these brands
Which brand is most popular in search among bike helmet brands worldwide?
5 brands
Giro and Specialized share the highest estimated Share of Search among bike helmet brands worldwide, at 30.4% in August 2026.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Giro | 31.8% → 30.4% | 59.9%May 2026 | 26.7%Apr 2026 | 1st |
| Specialized | 26.1% → 30.4% | 32.7%Apr 2026 | 17.9%May 2026 | 2nd |
| Kask | 21.4% → 20.4% | 25.2%Nov 2025 | 12%May 2026 | 3rd |
| Bell | 14.3% → 11.2% | 14.3%Oct 2025 | 6.6%May 2026 | 4th |
| POC | 6.4% → 7.5% | 8.7%Dec 2025 | 3.6%May 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Giro’s estimated Share of Search among bike helmet brands worldwide decreased from 31.8% to 30.4%.
- Across the 11 months ending August 2026, Specialized’s estimated Share of Search among bike helmet brands worldwide increased from 26.1% to 30.4%.
- Across the 11 months ending August 2026, Kask’s estimated Share of Search among bike helmet brands worldwide decreased from 21.4% to 20.4%.
- Across the 11 months ending August 2026, Bell’s estimated Share of Search among bike helmet brands worldwide decreased from 14.3% to 11.2%.
- Across the 11 months ending August 2026, POC’s estimated Share of Search among bike helmet brands worldwide increased from 6.4% to 7.5%.
- Across the 11 months ending August 2026, Giro’s estimated Share of Search among bike helmet brands worldwide peaked at 59.9% in May 2026 and was lowest at 26.7% in April 2026.
- Across the 11 months ending August 2026, Specialized’s estimated Share of Search among bike helmet brands worldwide peaked at 32.7% in April 2026 and was lowest at 17.9% in May 2026.
- Across the 11 months ending August 2026, Kask’s estimated Share of Search among bike helmet brands worldwide peaked at 25.2% in November 2025 and was lowest at 12% in May 2026.
- Across the 11 months ending August 2026, Bell’s estimated Share of Search among bike helmet brands worldwide peaked at 14.3% in October 2025 and was lowest at 6.6% in May 2026.
- Across the 11 months ending August 2026, POC’s estimated Share of Search among bike helmet brands worldwide peaked at 8.7% in December 2025 and was lowest at 3.6% in May 2026.
How did search popularity change for bike helmet brands worldwide in August 2026?
5 changes
In August 2026, POC gained estimated Share of Search among bike helmet brands worldwide, from 5.9% to 7.5%.
In August 2026, Giro gained estimated Share of Search among bike helmet brands worldwide, from 29.5% to 30.4%.
In August 2026, Specialized gained estimated Share of Search among bike helmet brands worldwide, from 29.5% to 30.4%.
In August 2026, Kask lost estimated Share of Search among bike helmet brands worldwide, from 24.2% to 20.4%.
Estimated monthly branded searches for Bell worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
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