Giro vs Smith:Which is searched more?
In September 2026, Smith had more branded searches than Giro among MTB helmet brands worldwide. Smith was estimated to have 66.1K branded searches compared to Giro’s 60.3K, and held a 39.6% Share of Search versus Giro’s 36.1%. These are worldwide searches for English-language branded terms.
Follow Giro vs Smith and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Giro or Smith?
Compare the mtb helmet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smith, Giro. The figures are in the table below the chart.
View monthly share of search table
| Month | Smith | Giro | POC |
|---|---|---|---|
| Oct 2025 | 34.7% | 41% | 24.3% |
| Nov 2025 | 38.8% | 37.2% | 24% |
| Dec 2025 | 35.9% | 41.8% | 22.2% |
| Jan 2026 | 35.2% | 42% | 22.9% |
| Feb 2026 | 38.6% | 34.4% | 27% |
| Mar 2026 | 38.1% | 37% | 24.9% |
| Apr 2026 | 35.5% | 39.5% | 25% |
| May 2026 | 40% | 36.9% | 23.1% |
| Jun 2026 | 42.2% | 35.4% | 22.4% |
| Jul 2026 | 28.9% | 57.2% | 14% |
| Aug 2026 | 30.2% | 49.4% | 20.4% |
| Sep 2026 | 39.6% | 36.1% | 24.3% |
How has the Giro and Smith comparison changed over the last 12 months?
3 findings
- The lead changed hands 7 times in the 12 months ending September 2026: Smith took it in November 2025, Giro took it in December 2025, Smith took it in February 2026, Giro took it in April 2026, Smith took it in May 2026, Giro took it in July 2026, Smith took it in September 2026.
- Across the 12 months ending September 2026, Giro’s estimated Share of Search among MTB helmet brands worldwide moved from 41% to 36.1%, and its estimated monthly branded searches moved from 68.3K to 60.3K.
- Across the 12 months ending September 2026, Smith’s estimated Share of Search among MTB helmet brands worldwide moved from 34.7% to 39.6%, and its estimated monthly branded searches moved from 57.9K to 66.1K.
How did search popularity change for MTB helmet brands worldwide in September 2026?
2 changes
In September 2026, Smith overtook Giro to become the leader among MTB helmet brands worldwide, with 39.6% estimated Share of Search.
In September 2026, Giro lost estimated Share of Search among MTB helmet brands worldwide, from 49.4% to 36.1%.
Other head-to-heads among MTB helmet brands
How each brand is measured
Brandwave collects information about searches that people make online using Giro’s and Smith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.