Fox Racing vs Specialized:Which is more popular by branded search?
In August 2026, Specialized had more branded searches than Fox Racing among cycling gloves worldwide. Specialized was estimated to have 201K branded searches compared to Fox Racing’s 110K, and held a 27% Share of Search versus Fox Racing’s 14.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fox Racing or Specialized?
Compare the cycling gloves people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Specialized, Fox Racing. The figures are in the table below the chart.
View monthly share of search table
| Month | Giro | Specialized | Castelli | Fox Racing | Endura | Pearl Izumi |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 24.3% | 19.9% | 16.2% | 6% | 4% |
| Nov 2025 | 28.3% | 23.3% | 19% | 19% | 5.7% | 4.7% |
| Dec 2025 | 32.6% | 21.9% | 17.9% | 17.9% | 5.4% | 4.4% |
| Jan 2026 | 32% | 21.5% | 21.5% | 14.4% | 6.4% | 4.3% |
| Feb 2026 | 32.3% | 21.7% | 21.7% | 14.6% | 5.3% | 4.4% |
| Mar 2026 | 27.9% | 27.9% | 18.7% | 15.3% | 5.6% | 4.6% |
| Apr 2026 | 25.3% | 30.9% | 20.7% | 13.8% | 5.1% | 4.2% |
| May 2026 | 57.8% | 17.3% | 11.6% | 7.7% | 2.8% | 2.8% |
| Jun 2026 | 32.4% | 26.5% | 17.8% | 14.5% | 4.4% | 4.4% |
| Jul 2026 | 29% | 29% | 19.5% | 13% | 4.8% | 4.8% |
| Aug 2026 | 27% | 27% | 22.2% | 14.8% | 4.5% | 4.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fox Racing and Specialized comparison changed over the last 12 months?
3 findings
- Specialized was ahead of Fox Racing in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fox Racing’s estimated Share of Search among cycling gloves worldwide moved from 16.2% to 14.8%, and its estimated monthly branded searches held steady at 110K.
- Across the 11 months ending August 2026, Specialized’s estimated Share of Search among cycling gloves worldwide moved from 24.3% to 27%, and its estimated monthly branded searches moved from 165K to 201K.
How did search popularity change for cycling gloves worldwide in August 2026?
2 changes
In August 2026, Fox Racing gained estimated Share of Search among cycling gloves worldwide, from 13% to 14.8%.
In August 2026, Specialized lost estimated Share of Search among cycling gloves worldwide, from 29% to 27%.
How each brand is measured
Brandwave collects information about searches that people make online using Fox Racing’s and Specialized’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fox Racing
1 branded search term
- fox racing
Specialized
1 branded search term
- specialized bike
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.