Brandwave

Specialized vs Troy Lee Designs:Which is more popular?

In September 2026, Troy Lee Designs had more branded searches than Specialized among MTB gloves brands worldwide. Troy Lee Designs had about 60,500 branded searches, while Specialized had 260. Troy Lee Designs made up 35.8% of all MTB gloves brand searches we track, and Specialized accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about MTB gloves brands, Troy Lee Designs appeared in three of the five answers and Specialized in none.

Among MTB gloves brands worldwide in September 2026

Who do people search for more?

Troy Lee Designs, about 233 searches for every 1 for Specialized

Troy Lee Designs 60.5K searchesSpecialized 260 searches

Who does AI mention more?

Troy Lee Designs, mentioned in 3 of 5 answers, Specialized in 0

Troy Lee Designs in 3 of 5Specialized in 0 of 5

Who does AI recommend more?

Troy Lee Designs, the only one of the two named

Troy Lee Designs first in 3Specialized never named

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Top MTB gloves brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Troy Lee Designs was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Specialized did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fox Racing1st
  2. 100%2nd
  3. Giro3rd
  4. Troy Lee Designs4th
  5. Dakine5th
  6. POC6th
  7. Endura7th
  8. Specialized–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 100%4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Troy Lee Designs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fox Racing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • POC2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dakine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Endura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Specialized0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about MTB gloves brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Specialized or Troy Lee Designs more popular in search?

This chart shows how often people search Google for Specialized and Troy Lee Designs by name. Each line represents a brand's share of searches for all eight MTB gloves brands we track, month by month, from English-language searches worldwide.

Specialized and Troy Lee Designs among MTB gloves brands worldwide, by month

Share of searches by month for Troy Lee Designs, Specialized. The figures are in the table below the chart.

View monthly share of searches table
MonthTroy Lee DesignsDakineEnduraFox Racing100%POCSpecializedGiro
Oct 202533.5%27.4%22.4%15.9%0.4%0.14%0.12%0.12%
Nov 202531%31%20.7%16.4%0.51%0.16%0.13%0.11%
Dec 202528.7%35%19.2%16.2%0.51%0.15%0.15%0.12%
Jan 202626.4%39.5%21.6%12%0.31%0.07%0.09%0.09%
Feb 202634.1%34.1%18.6%12.7%0.27%0.1%0.12%0.08%
Mar 202635.4%29%19.4%15.6%0.28%0.1%0.12%0.1%
Apr 202630.4%24.9%20.3%23.7%0.3%0.16%0.16%0.13%
May 202628.8%23.6%19.3%27.5%0.34%0.15%0.15%0.12%
Jun 202630.2%24.7%16.5%28%0.29%0.16%0.13%0.13%
Jul 202634%27.8%18.6%18.9%0.33%0.15%0.15%0.1%
Aug 202637.4%30.6%16.7%14.6%0.3%0.13%0.13%0.13%
Sep 202635.8%29.3%19.6%14.6%0.35%0.15%0.15%0.12%

How has the Specialized and Troy Lee Designs comparison changed over the last 12 months?

3 findings

How did search popularity change for MTB gloves brands worldwide in September 2026?

2 changes

  1. In September 2026, Troy Lee Designs lost share of searches among MTB gloves brands worldwide, from 37.4% to 35.8%.

  2. In September 2026, Specialized rose from 8th to 7th among MTB gloves brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Specialized’s and Troy Lee Designs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Specialized

1 branded search term

  • specialized mtb gloves

Troy Lee Designs

1 branded search term

  • troy lee designs

How the Brand Demand Index is measured

Other head-to-heads among MTB gloves brands

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