Fox Racing vs Troy Lee Designs:Which is more popular?
In September 2026, Troy Lee Designs had more branded searches than Fox Racing among MTB gloves brands worldwide. Troy Lee Designs had about 60,500 branded searches, while Fox Racing had 24,700. Troy Lee Designs made up 35.8% of all MTB gloves brand searches we track, and Fox Racing accounted for 14.6%. When we asked ChatGPT and Google AI Overviews about MTB gloves brands, Fox Racing and Troy Lee Designs each appeared in three of the five answers. Fox Racing was mentioned before Troy Lee Designs in every answer that named either.
Who do people search for more?
Troy Lee Designs, about 2 searches for every 1 for Fox Racing
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Fox Racing, named ahead of Troy Lee Designs in 3 of 3 answers
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Top MTB gloves brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fox Racing and Troy Lee Designs were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fox Racing was listed before Troy Lee Designs in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fox Racing1st
100%2nd
Giro3rd- Troy Lee Designs4th
Dakine5th
POC6th
Endura7th
Specialized–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- 100%4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Giro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Troy Lee Designs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fox Racing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- POC2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dakine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Endura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Specialized0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about MTB gloves brands
5 answers
Asked ChatGPT
“Which MTB gloves brand should I buy?”
Asked ChatGPT
“What are the best MTB gloves brands?”
Asked ChatGPT
“What's the best MTB gloves brand for rough trail riding?”
Searched Google, AI Overview
“best mtb gloves”
Searched Google, AI Overview
“mountain bike gloves”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fox Racing or Troy Lee Designs more popular in search?
This chart shows how often people search Google for Fox Racing and Troy Lee Designs by name. Each line represents a brand's share of searches for all eight MTB gloves brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Troy Lee Designs, Fox Racing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Troy Lee Designs | Dakine | Endura | Fox Racing | 100% | POC | Specialized | Giro |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 27.4% | 22.4% | 15.9% | 0.4% | 0.14% | 0.12% | 0.12% |
| Nov 2025 | 31% | 31% | 20.7% | 16.4% | 0.51% | 0.16% | 0.13% | 0.11% |
| Dec 2025 | 28.7% | 35% | 19.2% | 16.2% | 0.51% | 0.15% | 0.15% | 0.12% |
| Jan 2026 | 26.4% | 39.5% | 21.6% | 12% | 0.31% | 0.07% | 0.09% | 0.09% |
| Feb 2026 | 34.1% | 34.1% | 18.6% | 12.7% | 0.27% | 0.1% | 0.12% | 0.08% |
| Mar 2026 | 35.4% | 29% | 19.4% | 15.6% | 0.28% | 0.1% | 0.12% | 0.1% |
| Apr 2026 | 30.4% | 24.9% | 20.3% | 23.7% | 0.3% | 0.16% | 0.16% | 0.13% |
| May 2026 | 28.8% | 23.6% | 19.3% | 27.5% | 0.34% | 0.15% | 0.15% | 0.12% |
| Jun 2026 | 30.2% | 24.7% | 16.5% | 28% | 0.29% | 0.16% | 0.13% | 0.13% |
| Jul 2026 | 34% | 27.8% | 18.6% | 18.9% | 0.33% | 0.15% | 0.15% | 0.1% |
| Aug 2026 | 37.4% | 30.6% | 16.7% | 14.6% | 0.3% | 0.13% | 0.13% | 0.13% |
| Sep 2026 | 35.8% | 29.3% | 19.6% | 14.6% | 0.35% | 0.15% | 0.15% | 0.12% |
How has the Fox Racing and Troy Lee Designs comparison changed over the last 12 months?
3 findings
- Troy Lee Designs was ahead of Fox Racing in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB gloves brands worldwide moved from 15.9% to 14.6%, and its estimated monthly branded searches moved from 28.8K to 24.7K.
- Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among MTB gloves brands worldwide moved from 33.5% to 35.8%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for MTB gloves brands worldwide in September 2026?
2 changes
In September 2026, Troy Lee Designs lost share of searches among MTB gloves brands worldwide, from 37.4% to 35.8%.
Estimated monthly branded searches for Fox Racing worldwide fell 14.2% over 12 measured months, from 28.8K to 24.7K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fox Racing’s and Troy Lee Designs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fox Racing
2 branded search terms
- fox gloves
- fox mtb gloves
Troy Lee Designs
1 branded search term
- troy lee designs
Other head-to-heads among MTB gloves brands
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