Brandwave

Endura vs Troy Lee Designs:Which is more popular?

In September 2026, Troy Lee Designs had more branded searches than Endura among MTB gloves brands worldwide. Troy Lee Designs had about 60,500 branded searches, while Endura had 33,100. Troy Lee Designs made up 14.7% of all MTB gloves brand searches we track, and Endura accounted for 8.1%. When we asked ChatGPT and Google AI Overviews about MTB gloves brands, Troy Lee Designs appeared in three of the five answers and Endura in one. Troy Lee Designs was mentioned before Endura in every answer that named either.

Among MTB gloves brands worldwide in September 2026

Who do people search for more?

Troy Lee Designs, about 83% more searches than Endura

Troy Lee Designs 60.5K searchesEndura 33.1K searches

Who does AI mention more?

Troy Lee Designs, mentioned in 3 of 5 answers, Endura in 1

Troy Lee Designs in 3 of 5Endura in 1 of 5

Who does AI recommend more?

Troy Lee Designs, named ahead of Endura in 3 of 3 answers

Troy Lee Designs first in 3Endura never first

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Top MTB gloves brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Troy Lee Designs was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Endura was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Troy Lee Designs was listed before Endura in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fox Racing1st
  2. 100%2nd
  3. Giro3rd
  4. Troy Lee Designs4th
  5. Dakine5th
  6. POC6th
  7. Endura7th
  8. Specialized–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Giro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 100%4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Troy Lee Designs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fox Racing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • POC2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dakine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Endura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Specialized0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about MTB gloves brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Endura or Troy Lee Designs more popular in search?

This chart shows how often people search Google for Endura and Troy Lee Designs by name. Each line represents a brand's share of searches for all eight MTB gloves brands we track, month by month, from English-language searches worldwide.

Endura and Troy Lee Designs among MTB gloves brands worldwide, by month

Share of searches by month for Troy Lee Designs, Endura. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecializedTroy Lee DesignsDakineGiroEnduraFox Racing100%POC
Oct 202542.8%15.7%12.8%10.5%10.5%7.5%0.19%0.07%
Nov 202539.3%14.4%14.4%14.4%9.6%7.6%0.24%0.08%
Dec 202535.4%13%15.8%19.4%8.7%7.3%0.23%0.07%
Jan 202634.1%12.5%18.7%18.7%10.2%5.7%0.15%0.04%
Feb 202637.3%16.7%16.7%13.7%9.1%6.2%0.13%0.05%
Mar 202643.8%16.1%13.2%10.8%8.8%7.1%0.13%0.05%
Apr 202649.8%12.2%10%10.1%8.2%9.5%0.12%0.06%
May 202648.8%12%9.8%9.8%8%11.4%0.14%0.06%
Jun 202645.5%13.7%11.2%9.2%7.5%12.7%0.13%0.07%
Jul 202648%14.4%11.8%9.7%7.9%8%0.14%0.06%
Aug 202644.9%16.5%13.5%11.1%7.4%6.4%0.13%0.06%
Sep 202649%14.7%12.1%9.9%8.1%6%0.14%0.06%

How has the Endura and Troy Lee Designs comparison changed over the last 12 months?

3 findings
  • Troy Lee Designs was ahead of Endura in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Endura’s share of searches among MTB gloves brands worldwide moved from 10.5% to 8.1%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among MTB gloves brands worldwide moved from 15.7% to 14.7%, and its estimated monthly branded searches held steady at 60.5K.

How did search popularity change for MTB gloves brands worldwide in September 2026?

2 changes

  1. In September 2026, Endura gained share of searches among MTB gloves brands worldwide, from 7.4% to 8.1%.

  2. In September 2026, Troy Lee Designs lost share of searches among MTB gloves brands worldwide, from 16.5% to 14.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Endura’s and Troy Lee Designs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Endura

1 branded search term

  • endura

Troy Lee Designs

1 branded search term

  • troy lee designs

How the Brand Demand Index is measured

Other head-to-heads among MTB gloves brands

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