Brandwave

How popular isFox Racing?

In September 2026, people searched for Fox Racing by name about 198,000 times worldwide, about the same as the previous year. These searches made up 6% of all global MTB gloves brand searches, placing Fox Racing sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about MTB gloves brands, Fox Racing appeared in three of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Fox Racing is the sixth most searched of 8 competitors and the most recommended in AI answers.

  1. SpecializedShare of searches 49%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Troy Lee DesignsShare of searches 14.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. DakineShare of searches 12.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. GiroShare of searches 9.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Fox RacingShare of searches 6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top MTB gloves brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fox Racing was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fox Racing is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fox Racing1st
  2. 100%2nd
  3. Giro3rd
  4. Troy Lee Designs4th
  5. Dakine5th
  6. POC6th
  7. Endura7th
  8. Specialized–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Giro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 100%4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Troy Lee Designs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fox Racing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • POC2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dakine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Endura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Specialized0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about MTB gloves brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which MTB gloves brands compete with Fox Racing?

Fox Racing against MTB gloves brands worldwide, by month

Share of searches by month for Specialized, Troy Lee Designs, Dakine, Giro, Endura, Fox Racing. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecializedTroy Lee DesignsDakineGiroEnduraFox Racing100%POC
Oct 202542.8%15.7%12.8%10.5%10.5%7.5%0.19%0.07%
Nov 202539.3%14.4%14.4%14.4%9.6%7.6%0.24%0.08%
Dec 202535.4%13%15.8%19.4%8.7%7.3%0.23%0.07%
Jan 202634.1%12.5%18.7%18.7%10.2%5.7%0.15%0.04%
Feb 202637.3%16.7%16.7%13.7%9.1%6.2%0.13%0.05%
Mar 202643.8%16.1%13.2%10.8%8.8%7.1%0.13%0.05%
Apr 202649.8%12.2%10%10.1%8.2%9.5%0.12%0.06%
May 202648.8%12%9.8%9.8%8%11.4%0.14%0.06%
Jun 202645.5%13.7%11.2%9.2%7.5%12.7%0.13%0.07%
Jul 202648%14.4%11.8%9.7%7.9%8%0.14%0.06%
Aug 202644.9%16.5%13.5%11.1%7.4%6.4%0.13%0.06%
Sep 202649%14.7%12.1%9.9%8.1%6%0.14%0.06%

  1. 1.Specialized

    49%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share +4.1 points.

  2. 2.Troy Lee Designs

    14.7%

    Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  3. 3.Dakine

    12.1%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  4. 4.Giro

    9.9%

    Held 4th. 40.7K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  5. 5.Endura

    8.1%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.Fox Racing

    6%

    Held 6th. 24.7K estimated branded searches, -14.2% vs prior month. Share -0.4 points.

  7. 7.100%

    0.14%

    Held 7th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.POC

    0.06%

    Held 8th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Fox Racing and its closest rivals

Every comparison with Fox Racing

15 comparisons

How has branded search demand for Fox Racing changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fox Racing worldwide held steady, from 206K to 198K.
  • Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB gloves brands worldwide decreased from 7.5% to 6%.
  • Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB gloves brands worldwide peaked at 12.7% in June 2026 and was lowest at 5.7% in January 2026.

How did search popularity change for MTB gloves brands worldwide in September 2026?

6 changes

  1. In September 2026, Specialized gained share of searches among MTB gloves brands worldwide, from 44.9% to 49%.

  2. In September 2026, Endura gained share of searches among MTB gloves brands worldwide, from 7.4% to 8.1%.

  3. In September 2026, Troy Lee Designs lost share of searches among MTB gloves brands worldwide, from 16.5% to 14.7%.

  4. In September 2026, Dakine lost share of searches among MTB gloves brands worldwide, from 13.5% to 12.1%.

  5. In September 2026, Giro lost share of searches among MTB gloves brands worldwide, from 11.1% to 9.9%.

  6. Fox Racing’s share of searches among MTB gloves brands worldwide has lost ground for 3 months in a row, from 12.7% to 6% in September 2026.

How are Fox Racing’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Fox Racing’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fox gloves
  • fox helmet
  • fox mtb gloves
  • fox mtb helmet
  • fox racing

Do you work for Fox Racing? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fox Racing compete?

Fox Racing is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cycling gloves3rd of 712.6%Show ranking
Kidney belt brands3rd of 313.4%Show ranking
MTB gloves brands6th of 86%Shown above
Mountain bike clothing brands1st of 734.5%Show ranking
MTB helmet brands1st of 534.5%Show ranking
Creator with pink hair and a pink jacket

Is Fox Racing your brand?

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