Brandwave

Fox Racing vs Giro:Which is more popular?

In September 2026, Fox Racing had more branded searches than Giro among MTB gloves brands worldwide. Fox Racing had about 24,700 branded searches, while Giro had 210. Fox Racing made up 14.6% of all MTB gloves brand searches we track, and Giro accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about MTB gloves brands, Giro appeared in four of the five answers and Fox Racing in three. Fox Racing was mentioned before Giro in three out of four answers.

Among MTB gloves brands worldwide in September 2026

Who do people search for more?

Fox Racing, about 118 searches for every 1 for Giro

Fox Racing 24.7K searchesGiro 210 searches

Who does AI mention more?

Giro, mentioned in 4 of 5 answers, Fox Racing in 3

Giro in 4 of 5Fox Racing in 3 of 5

Who does AI recommend more?

Fox Racing, named ahead of Giro in 3 of 4 answers

Fox Racing first in 3Giro first in 1

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Top MTB gloves brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Giro was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Fox Racing was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fox Racing was listed before Giro in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fox Racing1st
  2. 100%2nd
  3. Giro3rd
  4. Troy Lee Designs4th
  5. Dakine5th
  6. POC6th
  7. Endura7th
  8. Specialized–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 100%4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Troy Lee Designs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fox Racing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • POC2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dakine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Endura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Specialized0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about MTB gloves brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Fox Racing or Giro more popular in search?

This chart shows how often people search Google for Fox Racing and Giro by name. Each line represents a brand's share of searches for all eight MTB gloves brands we track, month by month, from English-language searches worldwide.

Fox Racing and Giro among MTB gloves brands worldwide, by month

Share of searches by month for Fox Racing, Giro. The figures are in the table below the chart.

View monthly share of searches table
MonthTroy Lee DesignsDakineEnduraFox Racing100%POCSpecializedGiro
Oct 202533.5%27.4%22.4%15.9%0.4%0.14%0.12%0.12%
Nov 202531%31%20.7%16.4%0.51%0.16%0.13%0.11%
Dec 202528.7%35%19.2%16.2%0.51%0.15%0.15%0.12%
Jan 202626.4%39.5%21.6%12%0.31%0.07%0.09%0.09%
Feb 202634.1%34.1%18.6%12.7%0.27%0.1%0.12%0.08%
Mar 202635.4%29%19.4%15.6%0.28%0.1%0.12%0.1%
Apr 202630.4%24.9%20.3%23.7%0.3%0.16%0.16%0.13%
May 202628.8%23.6%19.3%27.5%0.34%0.15%0.15%0.12%
Jun 202630.2%24.7%16.5%28%0.29%0.16%0.13%0.13%
Jul 202634%27.8%18.6%18.9%0.33%0.15%0.15%0.1%
Aug 202637.4%30.6%16.7%14.6%0.3%0.13%0.13%0.13%
Sep 202635.8%29.3%19.6%14.6%0.35%0.15%0.15%0.12%

How has the Fox Racing and Giro comparison changed over the last 12 months?

3 findings
  • Fox Racing was ahead of Giro in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB gloves brands worldwide moved from 15.9% to 14.6%, and its estimated monthly branded searches moved from 28.8K to 24.7K.
  • Across the 12 months ending September 2026, Giro’s share of searches among MTB gloves brands worldwide held steady at 0.12%, and its estimated monthly branded searches held steady at 210.

How did search popularity change for MTB gloves brands worldwide in September 2026?

2 changes

  1. In September 2026, Giro fell from 6th to 8th among MTB gloves brands worldwide.

  2. Estimated monthly branded searches for Fox Racing worldwide fell 14.2% over 12 measured months, from 28.8K to 24.7K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fox Racing’s and Giro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fox Racing

2 branded search terms

  • fox gloves
  • fox mtb gloves

Giro

1 branded search term

  • giro mtb gloves

How the Brand Demand Index is measured

Other head-to-heads among MTB gloves brands

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