Brandwave

Dakine vs Endura:Which is more popular?

In September 2026, Dakine had more branded searches than Endura among MTB gloves brands worldwide. Dakine had about 49,500 branded searches, while Endura had 33,100. Dakine made up 29.3% of all MTB gloves brand searches we track, and Endura accounted for 19.6%. When we asked ChatGPT and Google AI Overviews about MTB gloves brands, Dakine and Endura each appeared in one of the five answers.

Among MTB gloves brands worldwide in September 2026

Who do people search for more?

Dakine, about 50% more searches than Endura

Dakine 49.5K searchesEndura 33.1K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Dakine in 1 of 5Endura in 1 of 5

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Top MTB gloves brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dakine and Endura were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fox Racing1st
  2. 100%2nd
  3. Giro3rd
  4. Troy Lee Designs4th
  5. Dakine5th
  6. POC6th
  7. Endura7th
  8. Specialized–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 100%4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Troy Lee Designs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fox Racing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • POC2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dakine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Endura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Specialized0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about MTB gloves brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Dakine or Endura more popular in search?

This chart shows how often people search Google for Dakine and Endura by name. Each line represents a brand's share of searches for all eight MTB gloves brands we track, month by month, from English-language searches worldwide.

Dakine and Endura among MTB gloves brands worldwide, by month

Share of searches by month for Dakine, Endura. The figures are in the table below the chart.

View monthly share of searches table
MonthTroy Lee DesignsDakineEnduraFox Racing100%POCSpecializedGiro
Oct 202533.5%27.4%22.4%15.9%0.4%0.14%0.12%0.12%
Nov 202531%31%20.7%16.4%0.51%0.16%0.13%0.11%
Dec 202528.7%35%19.2%16.2%0.51%0.15%0.15%0.12%
Jan 202626.4%39.5%21.6%12%0.31%0.07%0.09%0.09%
Feb 202634.1%34.1%18.6%12.7%0.27%0.1%0.12%0.08%
Mar 202635.4%29%19.4%15.6%0.28%0.1%0.12%0.1%
Apr 202630.4%24.9%20.3%23.7%0.3%0.16%0.16%0.13%
May 202628.8%23.6%19.3%27.5%0.34%0.15%0.15%0.12%
Jun 202630.2%24.7%16.5%28%0.29%0.16%0.13%0.13%
Jul 202634%27.8%18.6%18.9%0.33%0.15%0.15%0.1%
Aug 202637.4%30.6%16.7%14.6%0.3%0.13%0.13%0.13%
Sep 202635.8%29.3%19.6%14.6%0.35%0.15%0.15%0.12%

How has the Dakine and Endura comparison changed over the last 12 months?

3 findings
  • Dakine was ahead of Endura in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dakine’s share of searches among MTB gloves brands worldwide moved from 27.4% to 29.3%, and its estimated monthly branded searches held steady at 49.5K.
  • Across the 12 months ending September 2026, Endura’s share of searches among MTB gloves brands worldwide moved from 22.4% to 19.6%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for MTB gloves brands worldwide in September 2026?

2 changes

  1. In September 2026, Endura gained share of searches among MTB gloves brands worldwide, from 16.7% to 19.6%.

  2. In September 2026, Dakine lost share of searches among MTB gloves brands worldwide, from 30.6% to 29.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dakine’s and Endura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dakine

1 branded search term

  • dakine

Endura

1 branded search term

  • endura

How the Brand Demand Index is measured

Other head-to-heads among MTB gloves brands

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