Brandwave

How popular isDakine in search?

In September 2026, there were an estimated 49.5K branded searches for Dakine worldwide which held steady over the last 12 months. Dakine holds 7% estimated Share of Search among MTB gloves brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Specialized72.7%
  2. Giro8.6%
  3. Dakine7%
  4. POC5.7%
  5. Endura4.7%
  6. 100%1.3%
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Which MTB gloves brands compete with Dakine?

Dakine against MTB gloves brands worldwide, by month

Share of Search by month for Specialized, Giro, Dakine, POC, Endura. The figures are in the table below the chart.

View monthly share of search table
MonthSpecializedGiroDakinePOCEndura100%
Oct 202567.5%10.7%7.8%6.4%6.4%1.2%
Nov 202563.6%11.8%9.3%7.6%6.2%1.4%
Dec 202558.1%16%10.4%8.5%5.7%1.3%
Jan 202656.9%14.9%12.2%8.1%6.7%1.2%
Feb 202661.1%11.4%10.9%9%6%1.6%
Mar 202668.9%9.7%7.9%6.5%5.3%1.7%
Apr 202673.1%9.1%5.8%5.8%4.7%1.5%
May 202673.5%9%5.7%5.7%4.6%1.5%
Jun 202672.1%8.8%6.8%5.6%4.5%2.2%
Jul 202663.5%20%6%4.9%4%1.6%
Aug 202665.7%15%7.6%6.2%4.1%1.4%
Sep 202672.7%8.6%7%5.7%4.7%1.3%

  1. 1.Specialized

    72.7%

    Held 1st. 512K estimated branded searches, -2.6% vs prior month. Share +7 points.

  2. 2.Giro

    8.6%

    Held 2nd. 60.3K estimated branded searches, -49.8% vs prior month. Share -6.5 points.

  3. 3.Dakine

    7%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  4. 4.POC

    5.7%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  5. 5.Endura

    4.7%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.100%

    1.3%

    Held 6th. 9.1K estimated branded searches, -19.5% vs prior month. Share -0.1 points.

Compare search popularity between Dakine and its closest rivals

Every comparison with Dakine

How has branded search demand for Dakine changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dakine worldwide held steady at 49.5K.
  • Across the 12 months ending September 2026, Dakine’s estimated Share of Search among MTB gloves brands worldwide decreased from 7.8% to 7%.
  • Across the 12 months ending September 2026, Dakine’s estimated Share of Search among MTB gloves brands worldwide peaked at 12.2% in January 2026 and was lowest at 5.7% in May 2026.

How did search popularity change for MTB gloves brands worldwide in September 2026?

  1. In September 2026, Specialized gained estimated Share of Search among MTB gloves brands worldwide, from 65.7% to 72.7%.

  2. In September 2026, Endura gained estimated Share of Search among MTB gloves brands worldwide, from 4.1% to 4.7%.

  3. In September 2026, Giro lost estimated Share of Search among MTB gloves brands worldwide, from 15% to 8.6%.

  4. In September 2026, Dakine lost estimated Share of Search among MTB gloves brands worldwide, from 7.6% to 7%.

  5. 100%’s estimated Share of Search among MTB gloves brands worldwide has lost ground for 3 months in a row, from 2.2% to 1.3% in September 2026.

Where does Dakine compete?

Dakine is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
MTB gloves brands3rd of 67%Shown above
Boot bag brands3rd of 58.3%Show ranking
Surfboard leash brands2nd of 69.4%Show ranking
Surfboard bag brands2nd of 49.5%Show ranking
Board bag brands2nd of 39.8%Show ranking
Bike tailgate pad brands2nd of 314.1%Show ranking

How is Dakine measured?

Brandwave collects information about searches that people make online using Dakine’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dakine

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How the Brand Demand Index is measured

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