How popular isDakine in search?
In September 2026, there were an estimated 49.5K branded searches for Dakine worldwide which held steady over the last 12 months. Dakine holds 14.1% estimated Share of Search among bike tailgate pad brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which bike tailgate pad brands compete with Dakine?
Share of Search by month for Thule, Dakine. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Dakine | Yakima |
|---|---|---|---|
| Oct 2025 | 85.9% | 14.1% | <0.01% |
| Nov 2025 | 85.9% | 14.1% | <0.01% |
| Dec 2025 | 85.9% | 14.1% | <0.01% |
| Jan 2026 | 85.9% | 14.1% | <0.01% |
| Feb 2026 | 83.3% | 16.7% | <0.01% |
| Mar 2026 | 85.9% | 14.1% | <0.01% |
| Apr 2026 | 88.1% | 11.9% | <0.01% |
| May 2026 | 90.1% | 9.9% | <0.01% |
| Jun 2026 | 88.1% | 11.9% | <0.01% |
| Jul 2026 | 90.1% | 9.9% | <0.01% |
| Aug 2026 | 85.9% | 14.1% | <0.01% |
| Sep 2026 | 85.9% | 14.1% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.9% | 301K | -18.2% | 0 points | |
| 2, held 2nd | 14.1% | 49.5K | -18.2% | 0 points | |
| 3, held 3rd | <0.01% | 30 | 0% | 0 points |
Compare search popularity between Dakine and its closest rivals
How has branded search demand for Dakine changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dakine worldwide held steady at 49.5K.
- Across the 12 months ending September 2026, Dakine’s estimated Share of Search among bike tailgate pad brands worldwide peaked at 16.7% in February 2026 and was lowest at 9.9% in May 2026.
How did search popularity change for bike tailgate pad brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.
Where does Dakine compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| MTB gloves brands | 3rd of 6 | 7.7% | Show ranking |
| Boot bag brands | 3rd of 5 | 8.3% | Show ranking |
| Surfboard leash brands | 2nd of 6 | 9.4% | Show ranking |
| Surfboard bag brands | 2nd of 4 | 9.5% | Show ranking |
| Board bag brands | 2nd of 3 | 9.8% | Show ranking |
| Bike tailgate pad brands | 2nd of 3 | 14.1% | Shown above |
How is Dakine measured?
Brandwave collects information about searches that people make online using Dakine’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dakine
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Is Dakine your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.