Creatures of Leisure vs Dakine:Which is more popular by branded search?
In August 2026, Dakine had more branded searches than Creatures of Leisure among surfboard leash brands worldwide. Dakine was estimated to have 60.5K branded searches compared to Creatures of Leisure’s 4.4K, and held an 11.3% Share of Search versus Creatures of Leisure’s 0.83%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Creatures of Leisure or Dakine?
Compare the surfboard leash brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dakine, Creatures of Leisure. The figures are in the table below the chart.
View monthly share of search table
| Month | FCS | Dakine | Pro-Lite | Creatures of Leisure | Sunova | O&E |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.9% | 6.6% | 2.4% | 0.48% | 0.59% | — |
| Nov 2025 | 90.7% | 6.7% | 1.6% | 0.49% | 0.49% | — |
| Dec 2025 | 92% | 5.6% | 1.7% | 0.4% | 0.33% | — |
| Jan 2026 | 89.2% | 8% | 2% | 0.48% | 0.39% | — |
| Feb 2026 | 87.1% | 9.6% | 2.3% | 0.57% | 0.46% | — |
| Mar 2026 | 86.9% | 9.6% | 2.3% | 0.7% | 0.46% | — |
| Apr 2026 | 89.9% | 6.6% | 2.4% | 0.59% | 0.48% | — |
| May 2026 | 88.4% | 8% | 2.4% | 0.71% | 0.58% | — |
| Jun 2026 | 83.7% | 11.3% | 3.4% | 1% | 0.66% | — |
| Jul 2026 | 83.6% | 11.2% | 3.4% | 1% | 0.82% | — |
| Aug 2026 | 84.4% | 11.3% | 2.8% | 0.83% | 0.68% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Creatures of Leisure and Dakine comparison changed over the last 12 months?
3 findings
- Dakine was ahead of Creatures of Leisure in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Creatures of Leisure’s estimated Share of Search among surfboard leash brands worldwide moved from 0.48% to 0.83%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
- Across the 11 months ending August 2026, Dakine’s estimated Share of Search among surfboard leash brands worldwide moved from 6.6% to 11.3%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
How did search popularity change for surfboard leash brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Creatures of Leisure worldwide rose 22.2% over 11 measured months, from 3.6K to 4.4K in August 2026.
Estimated monthly branded searches for Dakine worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Creatures of Leisure’s and Dakine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Creatures of Leisure
1 branded search term
- creatures of leisure
Dakine
1 branded search term
- dakine
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.