Brandwave

Boot bag brands:Which are searched most?

In September 2026, Thule was the most searched among boot bag brands worldwide, with an estimated 301K branded searches and 50.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Thule50.7%
  2. Lange28.9%
  3. Dakine8.3%
  4. Atomic7.5%
  5. Ogio4.6%

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Share of SearchLeaderboard

Compare the boot bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among boot bag brands worldwide, by month

Share of Search by month for Thule, Lange, Dakine, Atomic, Ogio. The figures are in the table below the chart.

View monthly share of search table
MonthThuleLangeDakineAtomicOgio
Oct 202545.4%32.1%7.5%10.1%5%
Nov 202541.1%35.3%6.8%13.1%3.7%
Dec 202541%31.9%6.7%16.7%3.7%
Jan 202644.8%24%7.4%20.6%3.3%
Feb 202638.6%24.6%7.8%24.7%4.2%
Mar 202650.9%24.9%8.4%11.3%4.6%
Apr 202656.7%26.2%7.6%4.4%5.1%
May 202663%23.5%6.9%1.9%4.6%
Jun 202661.2%22.9%8.2%2.1%5.5%
Jul 202662.8%23.4%6.9%2.3%4.6%
Aug 202655.7%25.6%9.2%4.5%5%
Sep 202650.7%28.9%8.3%7.5%4.6%

This month’s ranking, September 2026

  1. 1.Thule

    50.7%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -5 points.

  2. 2.Lange

    28.9%

    Held 2nd. 172K estimated branded searches, +1.3% vs prior month. Share +3.3 points.

  3. 3.Dakine

    8.3%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  4. 4.Atomic

    7.5%

    Moved from 5th to 4th. 44.6K estimated branded searches, +48.8% vs prior month. Share +3 points.

  5. 5.Ogio

    4.6%

    Moved from 4th to 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among boot bag brands worldwide?

In September 2026, Thule was the most searched among boot bag brands worldwide, with an estimated 301K branded searches and 50.7% estimated Share of Search within this set. Lange is in 2nd place, 21.8 percentage points behind at 28.9% Share of Search.

Global boot bag brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Thule45.4% → 50.7%63%May 202638.6%Feb 20261st
Lange32.1% → 28.9%35.3%Nov 202522.9%Jun 20262nd
Dakine7.5% → 8.3%9.2%Aug 20266.7%Dec 20254th → 3rd
Atomic10.1% → 7.5%24.7%Feb 20261.9%May 20263rd → 4th
Ogio5% → 4.6%5.5%Jun 20263.3%Jan 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Thule’s estimated Share of Search among boot bag brands worldwide increased from 45.4% to 50.7%.
  • Across the 12 months ending September 2026, Lange’s estimated Share of Search among boot bag brands worldwide decreased from 32.1% to 28.9%.
  • Across the 12 months ending September 2026, Dakine’s estimated Share of Search among boot bag brands worldwide increased from 7.5% to 8.3%.
  • Across the 12 months ending September 2026, Atomic’s estimated Share of Search among boot bag brands worldwide decreased from 10.1% to 7.5%.
  • Across the 12 months ending September 2026, Thule’s estimated Share of Search among boot bag brands worldwide peaked at 63% in May 2026 and was lowest at 38.6% in February 2026.
  • Across the 12 months ending September 2026, Lange’s estimated Share of Search among boot bag brands worldwide peaked at 35.3% in November 2025 and was lowest at 22.9% in June 2026.
  • Across the 12 months ending September 2026, Dakine’s estimated Share of Search among boot bag brands worldwide peaked at 9.2% in August 2026 and was lowest at 6.7% in December 2025.
  • Across the 12 months ending September 2026, Atomic’s estimated Share of Search among boot bag brands worldwide peaked at 24.7% in February 2026 and was lowest at 1.9% in May 2026.
  • Across the 12 months ending September 2026, Ogio’s estimated Share of Search among boot bag brands worldwide peaked at 5.5% in June 2026 and was lowest at 3.3% in January 2026.
  • Across the 12 months ending September 2026, Dakine rose from 4th to 3rd among boot bag brands worldwide.
  • Across the 12 months ending September 2026, Atomic fell from 3rd to 4th among boot bag brands worldwide.
  • Across the 12 months ending September 2026, Ogio held steady: its estimated Share of Search among boot bag brands worldwide moved less than 0.5 percentage points.

How did search popularity change for boot bag brands worldwide in September 2026?

  1. In September 2026, Atomic overtook Ogio to rank 4th among boot bag brands worldwide, with 7.5% estimated Share of Search.

  2. In September 2026, Lange gained estimated Share of Search among boot bag brands worldwide, from 25.6% to 28.9%.

  3. In September 2026, Thule lost estimated Share of Search among boot bag brands worldwide, from 55.7% to 50.7%.

  4. In September 2026, Dakine lost estimated Share of Search among boot bag brands worldwide, from 9.2% to 8.3%.

  5. Estimated monthly branded searches for Ogio worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

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