Brandwave

Atomic vs Kulkea:Which is more popular?

In September 2026, Atomic had more branded searches than Kulkea among boot bag brands worldwide. Atomic had about 38,500 branded searches, while Kulkea had 390. Atomic made up 6.5% of all boot bag brand searches we track, and Kulkea accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about boot bag brands, Kulkea appeared in four of the five answers and Atomic in none.

Among boot bag brands worldwide in September 2026

Who do people search for more?

Atomic, about 99 searches for every 1 for Kulkea

Atomic 38.5K searchesKulkea 390 searches

Who does AI mention more?

Kulkea, mentioned in 4 of 5 answers, Atomic in 0

Kulkea in 4 of 5Atomic in 0 of 5

Who does AI recommend more?

Kulkea, the only one of the two named

Kulkea first in 4Atomic never named

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Top boot bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kulkea was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Atomic did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thule1st
  2. Dakine1st
  3. Kulkea3rd
  4. Lange–
  5. Atomic–
  6. Ogio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thule4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dakine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kulkea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lange0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Atomic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ogio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about boot bag brands

5 answers
  • Asked ChatGPT

    “Which boot bag brand should I buy?”

    1. 1Thule
    2. 2Dakine
    3. 3Kulkea
  • Asked ChatGPT

    “What are the best boot bag brands?”

    1. 1Dakine
    2. 2Thule
    3. 3Kulkea
  • Asked ChatGPT

    “What's the best boot bag brand for ski boots?”

    1. 1Thule
    2. 2Dakine
    3. 3Kulkea
  • Searched Google, AI Overview

    “ski boot bag”

    1. 1Dakine
    2. 2Thule
    3. 3Kulkea
  • Searched Google, AI Overview

    “boot bag for travel”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Is Atomic or Kulkea more popular in search?

    This chart shows how often people search Google for Atomic and Kulkea by name. Each line represents a brand's share of searches for all six boot bag brands we track, month by month, from English-language searches worldwide.

    Atomic and Kulkea among boot bag brands worldwide, by month

    Share of searches by month for Atomic, Kulkea. The figures are in the table below the chart.

    View monthly share of searches table
    MonthThuleLangeDakineAtomicOgioKulkea
    Oct 202546%32.5%7.6%8.8%5.1%0.07%
    Nov 202541.8%35.9%6.9%11.6%3.8%0.08%
    Dec 202542%32.7%6.9%14.6%3.8%0.1%
    Jan 202646.5%25%7.6%17.4%3.4%0.1%
    Feb 202640.2%25.6%8.1%21.6%4.4%0.12%
    Mar 202651.6%25.2%8.5%9.9%4.6%0.1%
    Apr 202656.9%26.4%7.7%3.9%5.1%0.07%
    May 202663.2%23.6%6.9%1.6%4.6%0.04%
    Jun 202661.3%23%8.3%1.9%5.5%0.04%
    Jul 202663%23.5%6.9%2%4.6%0.04%
    Aug 202656%25.8%9.2%3.9%5%0.05%
    Sep 202651.2%29.2%8.4%6.5%4.6%0.07%

    How has the Atomic and Kulkea comparison changed over the last 12 months?

    3 findings
    • Atomic was ahead of Kulkea in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Atomic’s share of searches among boot bag brands worldwide moved from 8.8% to 6.5%, and its estimated monthly branded searches moved from 57.6K to 38.5K.
    • Across the 12 months ending September 2026, Kulkea’s share of searches among boot bag brands worldwide held steady at 0.07%, and its estimated monthly branded searches moved from 480 to 390.

    How did search popularity change for boot bag brands worldwide in September 2026?

    2 changes
    1. In September 2026, Atomic overtook Ogio to rank 4th among boot bag brands worldwide, with 6.5% of the searches.

    2. Estimated monthly branded searches for Kulkea worldwide fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

    How are branded searches counted?

    4 search terms

    Brandwave collects information about searches that people make online using Atomic’s and Kulkea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Atomic

    3 branded search terms

    • atomic boot
    • atomic ski
    • atomic ski boot

    Kulkea

    1 branded search term

    • kulkea

    How the Brand Demand Index is measured

    Other head-to-heads among boot bag brands

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    Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.