Atomic vs Kulkea:Which is more popular?
In September 2026, Atomic had more branded searches than Kulkea among boot bag brands worldwide. Atomic had about 38,500 branded searches, while Kulkea had 390. Atomic made up 6.5% of all boot bag brand searches we track, and Kulkea accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about boot bag brands, Kulkea appeared in four of the five answers and Atomic in none.
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Top boot bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kulkea was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Atomic did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Thule4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dakine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kulkea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lange0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Atomic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ogio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about boot bag brands
5 answers
Asked ChatGPT
“Which boot bag brand should I buy?”
Asked ChatGPT
“What are the best boot bag brands?”
Asked ChatGPT
“What's the best boot bag brand for ski boots?”
Searched Google, AI Overview
“ski boot bag”
Searched Google, AI Overview
“boot bag for travel”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Atomic or Kulkea more popular in search?
This chart shows how often people search Google for Atomic and Kulkea by name. Each line represents a brand's share of searches for all six boot bag brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Atomic, Kulkea. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thule | Lange | Dakine | Atomic | Ogio | Kulkea |
|---|---|---|---|---|---|---|
| Oct 2025 | 46% | 32.5% | 7.6% | 8.8% | 5.1% | 0.07% |
| Nov 2025 | 41.8% | 35.9% | 6.9% | 11.6% | 3.8% | 0.08% |
| Dec 2025 | 42% | 32.7% | 6.9% | 14.6% | 3.8% | 0.1% |
| Jan 2026 | 46.5% | 25% | 7.6% | 17.4% | 3.4% | 0.1% |
| Feb 2026 | 40.2% | 25.6% | 8.1% | 21.6% | 4.4% | 0.12% |
| Mar 2026 | 51.6% | 25.2% | 8.5% | 9.9% | 4.6% | 0.1% |
| Apr 2026 | 56.9% | 26.4% | 7.7% | 3.9% | 5.1% | 0.07% |
| May 2026 | 63.2% | 23.6% | 6.9% | 1.6% | 4.6% | 0.04% |
| Jun 2026 | 61.3% | 23% | 8.3% | 1.9% | 5.5% | 0.04% |
| Jul 2026 | 63% | 23.5% | 6.9% | 2% | 4.6% | 0.04% |
| Aug 2026 | 56% | 25.8% | 9.2% | 3.9% | 5% | 0.05% |
| Sep 2026 | 51.2% | 29.2% | 8.4% | 6.5% | 4.6% | 0.07% |
How has the Atomic and Kulkea comparison changed over the last 12 months?
3 findings
- Atomic was ahead of Kulkea in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Atomic’s share of searches among boot bag brands worldwide moved from 8.8% to 6.5%, and its estimated monthly branded searches moved from 57.6K to 38.5K.
- Across the 12 months ending September 2026, Kulkea’s share of searches among boot bag brands worldwide held steady at 0.07%, and its estimated monthly branded searches moved from 480 to 390.
How did search popularity change for boot bag brands worldwide in September 2026?
2 changes

In September 2026, Atomic overtook Ogio to rank 4th among boot bag brands worldwide, with 6.5% of the searches.

Estimated monthly branded searches for Kulkea worldwide fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Atomic’s and Kulkea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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