How popular isLange in search?
In September 2026, there were an estimated 172K branded searches for Lange worldwide which is down 19.5% over the last 12 months. Lange holds 28.9% estimated Share of Search among boot bag brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which boot bag brands compete with Lange?
Share of Search by month for Thule, Lange, Dakine, Atomic, Ogio. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Lange | Dakine | Atomic | Ogio |
|---|---|---|---|---|---|
| Oct 2025 | 45.4% | 32.2% | 7.5% | 9.9% | 5% |
| Nov 2025 | 41.3% | 35.4% | 6.8% | 12.9% | 3.7% |
| Dec 2025 | 41.1% | 32% | 6.8% | 16.3% | 3.7% |
| Jan 2026 | 45% | 24.2% | 7.4% | 20.1% | 3.3% |
| Feb 2026 | 38.8% | 24.8% | 7.8% | 24.4% | 4.3% |
| Mar 2026 | 51% | 24.9% | 8.4% | 11.1% | 4.6% |
| Apr 2026 | 56.7% | 26.3% | 7.6% | 4.3% | 5.1% |
| May 2026 | 63.1% | 23.5% | 6.9% | 1.8% | 4.6% |
| Jun 2026 | 61.2% | 22.9% | 8.2% | 2.1% | 5.5% |
| Jul 2026 | 62.8% | 23.4% | 6.9% | 2.2% | 4.6% |
| Aug 2026 | 55.7% | 25.7% | 9.2% | 4.5% | 5% |
| Sep 2026 | 50.8% | 28.9% | 8.3% | 7.4% | 4.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.8% | 301K | -18.2% | -5 points | |
| 2, held 2nd | 28.9% | 172K | +1.3% | +3.3 points | |
| 3, held 3rd | 8.3% | 49.5K | -18.2% | -0.8 points | |
| 4, moved from 5th to 4th | 7.4% | 43.9K | +49.3% | +2.9 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.6% | 27.1K | -18.1% | -0.4 pointsmoved from 4th to 5th |
1.
Thule50.8%
Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -5 points.
2.
Lange28.9%
Held 2nd. 172K estimated branded searches, +1.3% vs prior month. Share +3.3 points.
3.
Dakine8.3%
Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
4.
Atomic7.4%
Moved from 5th to 4th. 43.9K estimated branded searches, +49.3% vs prior month. Share +2.9 points.
5.
Ogio4.6%
Moved from 4th to 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.4 points.
Compare search popularity between Lange and its closest rivals
How has branded search demand for Lange changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lange worldwide fell from 213K to 172K.
- Across the 12 months ending September 2026, Lange’s estimated Share of Search among boot bag brands worldwide decreased from 32.2% to 28.9%.
- Across the 12 months ending September 2026, Lange’s estimated Share of Search among boot bag brands worldwide peaked at 35.4% in November 2025 and was lowest at 22.9% in June 2026.
How did search popularity change for boot bag brands worldwide in September 2026?
5 changes
In September 2026, Atomic overtook Ogio to rank 4th among boot bag brands worldwide, with 7.4% estimated Share of Search.
In September 2026, Lange gained estimated Share of Search among boot bag brands worldwide, from 25.7% to 28.9%.
In September 2026, Thule lost estimated Share of Search among boot bag brands worldwide, from 55.7% to 50.8%.
In September 2026, Dakine lost estimated Share of Search among boot bag brands worldwide, from 9.2% to 8.3%.
Estimated monthly branded searches for Ogio worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
Where does Lange compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Blow dryer brands | 3rd of 7 | 2.8% | Show ranking |
| Boot bag brands | 2nd of 5 | 28.9% | Shown above |
| Ski boots | 1st of 6 | 36.4% | Show ranking |
How is Lange measured?
Brandwave collects information about searches that people make online using Lange’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- lange
- lange ski boots
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Is Lange your brand?
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