How popular isTecnica in search?
In August 2026, there were an estimated 3.6K branded searches for Tecnica worldwide which is down 55.6% over the last 11 months. Tecnica holds 2% estimated Share of Search among ski boots worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which ski boots compete with Tecnica?
Share of Search by month for Salomon, Atomic, Head, Lange, Tecnica. The figures are in the table below the chart.
View monthly share of search table
| Month | Salomon | Atomic | Head | Lange | Tecnica | Nordica |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 27.2% | 8.1% | 6.6% | 4.4% | 2.4% |
| Nov 2025 | 40.2% | 39% | 6.4% | 6.4% | 5.2% | 2.8% |
| Dec 2025 | 33% | 38.8% | 5.2% | 14.3% | 5.2% | 3.5% |
| Jan 2026 | 33.4% | 39.5% | 4.3% | 11.9% | 6.5% | 4.3% |
| Feb 2026 | 30.1% | 46.3% | 5.1% | 9.3% | 5.1% | 4.1% |
| Mar 2026 | 50.4% | 28.6% | 7% | 7% | 3.8% | 3.1% |
| Apr 2026 | 68% | 14.8% | 9.9% | 3.6% | 2.4% | 1.3% |
| May 2026 | 80.9% | 6.8% | 8.3% | 2% | 1.3% | 0.61% |
| Jun 2026 | 83.8% | 6.4% | 6.4% | 1.9% | 1% | 0.56% |
| Jul 2026 | 82.3% | 7.6% | 6.2% | 1.8% | 1.2% | 0.82% |
| Aug 2026 | 75.6% | 12.2% | 6.7% | 2.4% | 2% | 1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.6% | 137K | +5% | -6.7 points | |
| 2, held 2nd | 12.2% | 22.2K | +83.5% | +4.6 points | |
| 3, held 3rd | 6.7% | 12.1K | +22.2% | +0.4 points | |
| 4, held 4th | 2.4% | 4.4K | +51.7% | +0.6 points | |
| 5, held 5th | 2% | 3.6K | +89.5% | +0.8 points | |
| 6, held 6th | 1% | 1.9K | +46.2% | +0.2 points |
1.
Salomon75.6%
Held 1st. 137K estimated branded searches, +5% vs prior month. Share -6.7 points.
2.
Atomic12.2%
Held 2nd. 22.2K estimated branded searches, +83.5% vs prior month. Share +4.6 points.
3.
Head6.7%
Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
4.Lange
2.4%
Held 4th. 4.4K estimated branded searches, +51.7% vs prior month. Share +0.6 points.
5.
Tecnica2%
Held 5th. 3.6K estimated branded searches, +89.5% vs prior month. Share +0.8 points.
6.
Nordica1%
Held 6th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.2 points.
Compare search popularity between Tecnica and its closest rivals
How has branded search demand for Tecnica changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Tecnica worldwide fell from 8.1K to 3.6K.
- Across the 11 months ending August 2026, Tecnica’s estimated Share of Search among ski boots worldwide decreased from 4.4% to 2%.
- Across the 11 months ending August 2026, Tecnica’s estimated Share of Search among ski boots worldwide peaked at 6.5% in January 2026 and was lowest at 1% in June 2026.
How did search popularity change for ski boots worldwide in August 2026?
6 changes
In August 2026, Atomic gained estimated Share of Search among ski boots worldwide, from 7.6% to 12.2%.
In August 2026, Tecnica gained estimated Share of Search among ski boots worldwide, from 1.2% to 2%.
In August 2026, Lange gained estimated Share of Search among ski boots worldwide, from 1.8% to 2.4%.
In August 2026, Salomon lost estimated Share of Search among ski boots worldwide, from 82.3% to 75.6%.
Estimated monthly branded searches for Nordica worldwide fell 56.8% over 11 measured months, from 4.4K to 1.9K in August 2026.
Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
How is Tecnica measured?
Brandwave collects information about searches that people make online using Tecnica’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tecnica ski boots
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Is Tecnica your brand?
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