Head vs Tecnica:Which is more popular by branded search?
In August 2026, Head had more branded searches than Tecnica among ski boots worldwide. Head was estimated to have 12.1K branded searches compared to Tecnica’s 3.6K, and held a 6.7% Share of Search versus Tecnica’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Head or Tecnica?
Compare the ski boots people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Head, Tecnica. The figures are in the table below the chart.
View monthly share of search table
| Month | Salomon | Atomic | Head | Lange | Tecnica | Nordica |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 27.2% | 8.1% | 6.6% | 4.4% | 2.4% |
| Nov 2025 | 40.2% | 39% | 6.4% | 6.4% | 5.2% | 2.8% |
| Dec 2025 | 33% | 38.8% | 5.2% | 14.3% | 5.2% | 3.5% |
| Jan 2026 | 33.4% | 39.5% | 4.3% | 11.9% | 6.5% | 4.3% |
| Feb 2026 | 30.1% | 46.3% | 5.1% | 9.3% | 5.1% | 4.1% |
| Mar 2026 | 50.4% | 28.6% | 7% | 7% | 3.8% | 3.1% |
| Apr 2026 | 68% | 14.8% | 9.9% | 3.6% | 2.4% | 1.3% |
| May 2026 | 80.9% | 6.8% | 8.3% | 2% | 1.3% | 0.61% |
| Jun 2026 | 83.8% | 6.4% | 6.4% | 1.9% | 1% | 0.56% |
| Jul 2026 | 82.3% | 7.6% | 6.2% | 1.8% | 1.2% | 0.82% |
| Aug 2026 | 75.6% | 12.2% | 6.7% | 2.4% | 2% | 1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Head and Tecnica comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Tecnica took it in January 2026, Head took it in March 2026.
- Across the 11 months ending August 2026, Head’s estimated Share of Search among ski boots worldwide moved from 8.1% to 6.7%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 11 months ending August 2026, Tecnica’s estimated Share of Search among ski boots worldwide moved from 4.4% to 2%, and its estimated monthly branded searches moved from 8.1K to 3.6K.
How did search popularity change for ski boots worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Head’s and Tecnica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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