How popular isAtomic in search?
In August 2026, there were an estimated 22.2K branded searches for Atomic worldwide which is down 55.2% over the last 11 months. Atomic holds 12.2% estimated Share of Search among ski boots worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which ski boots compete with Atomic?
Share of Search by month for Salomon, Atomic, Head, Lange. The figures are in the table below the chart.
View monthly share of search table
| Month | Salomon | Atomic | Head | Lange | Tecnica | Nordica |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 27.2% | 8.1% | 6.6% | 4.4% | 2.4% |
| Nov 2025 | 40.2% | 39% | 6.4% | 6.4% | 5.2% | 2.8% |
| Dec 2025 | 33% | 38.8% | 5.2% | 14.3% | 5.2% | 3.5% |
| Jan 2026 | 33.4% | 39.5% | 4.3% | 11.9% | 6.5% | 4.3% |
| Feb 2026 | 30.1% | 46.3% | 5.1% | 9.3% | 5.1% | 4.1% |
| Mar 2026 | 50.4% | 28.6% | 7% | 7% | 3.8% | 3.1% |
| Apr 2026 | 68% | 14.8% | 9.9% | 3.6% | 2.4% | 1.3% |
| May 2026 | 80.9% | 6.8% | 8.3% | 2% | 1.3% | 0.61% |
| Jun 2026 | 83.8% | 6.4% | 6.4% | 1.9% | 1% | 0.56% |
| Jul 2026 | 82.3% | 7.6% | 6.2% | 1.8% | 1.2% | 0.82% |
| Aug 2026 | 75.6% | 12.2% | 6.7% | 2.4% | 2% | 1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.6% | 137K | +5% | -6.7 points | |
| 2, held 2nd | 12.2% | 22.2K | +83.5% | +4.6 points | |
| 3, held 3rd | 6.7% | 12.1K | +22.2% | +0.4 points | |
| 4, held 4th | 2.4% | 4.4K | +51.7% | +0.6 points | |
| 5, held 5th | 2% | 3.6K | +89.5% | +0.8 points | |
| 6, held 6th | 1% | 1.9K | +46.2% | +0.2 points |
1.
Salomon75.6%
Held 1st. 137K estimated branded searches, +5% vs prior month. Share -6.7 points.
2.
Atomic12.2%
Held 2nd. 22.2K estimated branded searches, +83.5% vs prior month. Share +4.6 points.
3.
Head6.7%
Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
4.Lange
2.4%
Held 4th. 4.4K estimated branded searches, +51.7% vs prior month. Share +0.6 points.
5.
Tecnica2%
Held 5th. 3.6K estimated branded searches, +89.5% vs prior month. Share +0.8 points.
6.
Nordica1%
Held 6th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.2 points.
Compare search popularity between Atomic and its closest rivals
How has branded search demand for Atomic changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Atomic worldwide fell from 49.5K to 22.2K.
- Across the 11 months ending August 2026, Atomic’s estimated Share of Search among ski boots worldwide decreased from 27.2% to 12.2%.
- Across the 11 months ending August 2026, Atomic’s estimated Share of Search among ski boots worldwide peaked at 46.3% in February 2026 and was lowest at 6.4% in June 2026.
How did search popularity change for ski boots worldwide in August 2026?
6 changes
In August 2026, Atomic gained estimated Share of Search among ski boots worldwide, from 7.6% to 12.2%.
In August 2026, Tecnica gained estimated Share of Search among ski boots worldwide, from 1.2% to 2%.
In August 2026, Lange gained estimated Share of Search among ski boots worldwide, from 1.8% to 2.4%.
In August 2026, Salomon lost estimated Share of Search among ski boots worldwide, from 82.3% to 75.6%.
Estimated monthly branded searches for Nordica worldwide fell 56.8% over 11 measured months, from 4.4K to 1.9K in August 2026.
Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
Where does Atomic compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ski brands | 3rd of 5 | 8.5% | Show ranking |
| Ski boots | 2nd of 6 | 12.2% | Shown above |
How is Atomic measured?
Brandwave collects information about searches that people make online using Atomic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- atomic ski
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Is Atomic your brand?
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