How popular isVölkl in search?
In September 2026, there were an estimated 14.8K branded searches for Völkl worldwide which is down 33.3% over the last 12 months. Völkl holds 0.6% estimated Share of Search among ski and snowboard brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which ski and snowboard brands compete with Völkl?
Share of Search by month for Atomic, K2, Burton, Rossignol, Völkl. The figures are in the table below the chart.
View monthly share of search table
| Month | Atomic | K2 | Burton | Rossignol | Salomon Ski | Lib Tech | Völkl |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 29.9% | 17.3% | 5.8% | 1.2% | 0.63% | 0.78% |
| Nov 2025 | 35.1% | 28.1% | 25.3% | 7.9% | 1.6% | 0.87% | 1.1% |
| Dec 2025 | 32.6% | 26% | 29.8% | 7.2% | 2.2% | 0.8% | 1.5% |
| Jan 2026 | 35.2% | 23.3% | 27.2% | 9.6% | 2.4% | 0.86% | 1.6% |
| Feb 2026 | 36.1% | 23.3% | 27.4% | 7.8% | 2.4% | 1.1% | 1.9% |
| Mar 2026 | 42.2% | 28.1% | 19.4% | 6.6% | 1.6% | 0.72% | 1.3% |
| Apr 2026 | 47.5% | 31.9% | 13.9% | 5.1% | 0.69% | 0.46% | 0.46% |
| May 2026 | 45.5% | 37.5% | 11% | 5% | 0.45% | 0.37% | 0.24% |
| Jun 2026 | 41.6% | 41.4% | 12.2% | 3.7% | 0.4% | 0.4% | 0.22% |
| Jul 2026 | 44.7% | 36.5% | 13.5% | 4% | 0.53% | 0.43% | 0.35% |
| Aug 2026 | 40.5% | 40.2% | 14.9% | 2.9% | 0.59% | 0.48% | 0.39% |
| Sep 2026 | 50.5% | 27.8% | 16% | 3.6% | 0.89% | 0.6% | 0.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.5% | 1.3M | +22.6% | +10 points | |
| 2, held 2nd | 27.8% | 691K | -31.9% | -12.4 points | |
| 3, held 3rd | 16% | 397K | +5.1% | +1 points | |
| 4, held 4th | 3.6% | 90.5K | +22.3% | +0.7 points | |
| 5, held 5th | 0.89% | 22.2K | +50% | +0.3 points | |
| 6, held 6th | 0.6% | 14.8K | +22.3% | +0.1 points | |
| 7, held 7th | 0.6% | 14.8K | +49.5% | +0.2 points |
1.
Atomic50.5%
Held 1st. 1.3M estimated branded searches, +22.6% vs prior month. Share +10 points.
2.
K2
27.8%
Held 2nd. 691K estimated branded searches, -31.9% vs prior month. Share -12.4 points.
3.
Burton16%
Held 3rd. 397K estimated branded searches, +5.1% vs prior month. Share +1 points.
3.6%
Held 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.7 points.
0.89%
Held 5th. 22.2K estimated branded searches, +50% vs prior month. Share +0.3 points.
6.
Lib Tech0.6%
Held 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
7.
Völkl
0.6%
Held 7th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.2 points.
Compare search popularity between Völkl and its closest rivals
Every comparison with Völkl
6 comparisons
How has branded search demand for Völkl changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Völkl worldwide fell from 22.2K to 14.8K.
- Across the 12 months ending September 2026, Völkl’s estimated Share of Search among ski and snowboard brands worldwide peaked at 1.9% in February 2026 and was lowest at 0.22% in June 2026.
- Across the 12 months ending September 2026, Völkl fell from 6th to 7th among ski and snowboard brands worldwide.
How did search popularity change for ski and snowboard brands worldwide in September 2026?
6 changes
In September 2026, Atomic gained estimated Share of Search among ski and snowboard brands worldwide, from 40.5% to 50.5%.
In September 2026, Burton gained estimated Share of Search among ski and snowboard brands worldwide, from 14.9% to 16%.
In September 2026, Rossignol gained estimated Share of Search among ski and snowboard brands worldwide, from 2.9% to 3.6%.
In September 2026, K2 lost estimated Share of Search among ski and snowboard brands worldwide, from 40.2% to 27.8%.
Estimated monthly branded searches for Völkl worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.
Estimated monthly branded searches for Salomon Ski worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.
How is Völkl measured?
Brandwave collects information about searches that people make online using Völkl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- volkl skis
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