Brandwave

How popular isAtomic in search?

In September 2026, there were an estimated 1.3M branded searches for Atomic worldwide which held steady over the last 12 months. Atomic holds 50.5% estimated Share of Search among ski and snowboard brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Atomic50.5%
  2. K227.8%
  3. Burton16%
  4. Rossignol3.6%
  5. Salomon Ski0.89%
  6. Lib Tech0.6%
  7. Völkl0.6%
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Which ski and snowboard brands compete with Atomic?

Atomic against ski and snowboard brands worldwide, by month

Share of Search by month for Atomic, K2, Burton, Rossignol. The figures are in the table below the chart.

View monthly share of search table
MonthAtomicK2BurtonRossignolSalomon SkiLib TechVölkl
Oct 202544.4%29.9%17.3%5.8%1.2%0.63%0.78%
Nov 202535.1%28.1%25.3%7.9%1.6%0.87%1.1%
Dec 202532.6%26%29.8%7.2%2.2%0.8%1.5%
Jan 202635.2%23.3%27.2%9.6%2.4%0.86%1.6%
Feb 202636.1%23.3%27.4%7.8%2.4%1.1%1.9%
Mar 202642.2%28.1%19.4%6.6%1.6%0.72%1.3%
Apr 202647.5%31.9%13.9%5.1%0.69%0.46%0.46%
May 202645.5%37.5%11%5%0.45%0.37%0.24%
Jun 202641.6%41.4%12.2%3.7%0.4%0.4%0.22%
Jul 202644.7%36.5%13.5%4%0.53%0.43%0.35%
Aug 202640.5%40.2%14.9%2.9%0.59%0.48%0.39%
Sep 202650.5%27.8%16%3.6%0.89%0.6%0.6%

  1. 1.Atomic

    50.5%

    Held 1st. 1.3M estimated branded searches, +22.6% vs prior month. Share +10 points.

  2. 2.K2

    27.8%

    Held 2nd. 691K estimated branded searches, -31.9% vs prior month. Share -12.4 points.

  3. 3.Burton

    16%

    Held 3rd. 397K estimated branded searches, +5.1% vs prior month. Share +1 points.

  4. 4.Rossignol

    3.6%

    Held 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

  5. 5.Salomon Ski

    0.89%

    Held 5th. 22.2K estimated branded searches, +50% vs prior month. Share +0.3 points.

  6. 6.Lib Tech

    0.6%

    Held 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  7. 7.Völkl

    0.6%

    Held 7th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.2 points.

Compare search popularity between Atomic and its closest rivals

Every comparison with Atomic

How has branded search demand for Atomic changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Atomic worldwide held steady at 1.3M.
  • Across the 12 months ending September 2026, Atomic’s estimated Share of Search among ski and snowboard brands worldwide increased from 44.4% to 50.5%.
  • Across the 12 months ending September 2026, Atomic’s estimated Share of Search among ski and snowboard brands worldwide peaked at 50.5% in September 2026 and was lowest at 32.6% in December 2025.

How did search popularity change for ski and snowboard brands worldwide in September 2026?

  1. In September 2026, Atomic gained estimated Share of Search among ski and snowboard brands worldwide, from 40.5% to 50.5%.

  2. In September 2026, Burton gained estimated Share of Search among ski and snowboard brands worldwide, from 14.9% to 16%.

  3. In September 2026, Rossignol gained estimated Share of Search among ski and snowboard brands worldwide, from 2.9% to 3.6%.

  4. In September 2026, K2 lost estimated Share of Search among ski and snowboard brands worldwide, from 40.2% to 27.8%.

  5. Estimated monthly branded searches for Völkl worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

  6. Estimated monthly branded searches for Salomon Ski worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.

Where does Atomic compete?

Atomic is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Clock Radio brands3rd of 60.27%Show ranking
Alarm Clock brands2nd of 40.27%Show ranking
Foosball Table brands2nd of 69.2%Show ranking
Scuba Mask brands2nd of 634.2%Show ranking
Ski brands1st of 544.1%Show ranking
Ski and snowboard brands1st of 750.5%Shown above
Air Hockey Table brands1st of 650.5%Show ranking
Shuffleboard Table brands1st of 550.6%Show ranking
Shuffleboard brands1st of 550.6%Show ranking
Ski boots1st of 651.4%Show ranking
Boot Bag brands1st of 669.3%Show ranking

How is Atomic measured?

Brandwave collects information about searches that people make online using Atomic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • atomic
  • atomic ski

Do you work for Atomic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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