Atomic vs Blizzard:Which is more popular?
In September 2026, Atomic had more branded searches than Blizzard among ski and snowboard brands worldwide. Atomic had about 39,200 branded searches, while Blizzard had 14,800. Atomic made up 3.6% of all ski and snowboard brand searches we track, and Blizzard accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about ski and snowboard brands, Atomic appeared in four of the five answers and Blizzard in two. Atomic was mentioned before Blizzard in three out of four answers that named either.
Who do people search for more?
Atomic, about 3 searches for every 1 for Blizzard
Who does AI mention more?
Atomic, mentioned in 4 of 5 answers, Blizzard in 2
Who does AI recommend more?
Atomic, named ahead of Blizzard in 3 of 4 answers
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Top ski and snowboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Atomic was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Blizzard was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Atomic was listed before Blizzard in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Salomon Ski1st
Burton2nd
Rossignol3rd- Atomic4th
- Blizzard5th
- Jones Snowboards6th
Völkl7th
Capita8th
K29th
Lib Tech10th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rossignol4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Atomic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jones Snowboards4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Salomon Ski4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Burton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Völkl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- K22 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Capita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blizzard2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lib Tech2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about ski and snowboard brands
5 answers
Asked ChatGPT
“Which ski or snowboard brand should I buy?”
Asked ChatGPT
“What are the best ski and snowboard brands?”
Asked ChatGPT
“What's the best ski or snowboard brand for mountain sports?”
Searched Google, AI Overview
“best ski brands”
Searched Google, AI Overview
“best snowboard brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Atomic or Blizzard more popular in search?
This chart shows how often people search Google for Atomic and Blizzard by name. Each line represents a brand's share of searches for all ten ski and snowboard brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Atomic, Blizzard. The figures are in the table below the chart.
View monthly share of searches table
| Month | K2 | Burton | Capita | Rossignol | Atomic | Jones Snowboards | Salomon Ski | Blizzard | Lib Tech | Völkl |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.2% | 8.8% | 7.6% | 11.4% | 4.1% | 2.3% | 2.3% | 1.5% | 1.3% | 1.5% |
| Nov 2025 | 49.5% | 13.4% | 6.2% | 14% | 6% | 2.8% | 2.8% | 1.9% | 1.5% | 1.9% |
| Dec 2025 | 45% | 17.4% | 5.6% | 12.5% | 6.7% | 2.5% | 3.8% | 2.5% | 1.4% | 2.5% |
| Jan 2026 | 39.6% | 16.5% | 6% | 16.2% | 7.7% | 3.3% | 4% | 2.7% | 1.5% | 2.7% |
| Feb 2026 | 39.2% | 16.7% | 7.2% | 13.2% | 8.9% | 3.2% | 4% | 2.6% | 1.8% | 3.2% |
| Mar 2026 | 52.8% | 8.9% | 8.2% | 12.3% | 5.4% | 3% | 3% | 2.5% | 1.4% | 2.5% |
| Apr 2026 | 66.9% | 5.1% | 8.8% | 10.7% | 2.5% | 1.4% | 1.4% | 1.2% | 0.97% | 0.97% |
| May 2026 | 75.1% | 3.9% | 6.7% | 9.9% | 1.1% | 0.73% | 0.89% | 0.49% | 0.73% | 0.49% |
| Jun 2026 | 77.9% | 4.1% | 6.9% | 6.9% | 1.1% | 0.76% | 0.76% | 0.41% | 0.76% | 0.41% |
| Jul 2026 | 71.6% | 5.5% | 9.5% | 7.8% | 1.5% | 1% | 1% | 0.57% | 0.85% | 0.69% |
| Aug 2026 | 76.3% | 5.7% | 5.6% | 5.6% | 2% | 1.4% | 1.1% | 0.74% | 0.91% | 0.74% |
| Sep 2026 | 63.1% | 8.7% | 8.3% | 8.3% | 3.6% | 2% | 2% | 1.4% | 1.4% | 1.4% |
How has the Atomic and Blizzard comparison changed over the last 12 months?
3 findings
- Atomic was ahead of Blizzard in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Atomic’s share of searches among ski and snowboard brands worldwide moved from 4.1% to 3.6%, and its estimated monthly branded searches moved from 58.9K to 39.2K.
- Across the 12 months ending September 2026, Blizzard’s share of searches among ski and snowboard brands worldwide moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
How did search popularity change for ski and snowboard brands worldwide in September 2026?
2 changes
In September 2026, Blizzard overtook Lib Tech to rank 8th among ski and snowboard brands worldwide, with 1.4% of the searches.
In September 2026, Atomic gained share of searches among ski and snowboard brands worldwide, from 2% to 3.6%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Atomic’s and Blizzard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ski and snowboard brands
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