Brandwave

How popular isBlizzard?

In September 2026, people searched for Blizzard by name about 14,800 times worldwide, a 33.3% decrease from the previous year. These searches made up 1.4% of all global ski and snowboard brand searches, placing Blizzard eighth out of ten brands. When we asked both ChatGPT and Google AI Overviews about ski and snowboard brands, Blizzard appeared in two of the five answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

Blizzard is the eighth most searched of 10 competitors and the fifth most recommended in AI answers.

  1. K2Share of searches 63.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
  2. BurtonShare of searches 8.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. CapitaShare of searches 8.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  4. RossignolShare of searches 8.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. BlizzardShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+5 more

Follow Blizzard and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top ski and snowboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blizzard was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Blizzard is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Salomon Ski1st
  2. Burton2nd
  3. Rossignol3rd
  4. Atomic4th
  5. Blizzard5th
  6. Jones Snowboards6th
  7. Völkl7th
  8. Capita8th
  9. K29th
  10. Lib Tech10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rossignol4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Atomic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jones Snowboards4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Salomon Ski4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Burton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Völkl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • K22 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Capita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blizzard2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lib Tech2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about ski and snowboard brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which ski and snowboard brands compete with Blizzard?

Blizzard against ski and snowboard brands worldwide, by month

Share of searches by month for K2, Burton, Capita, Rossignol, Atomic, Jones Snowboards, Salomon Ski, Blizzard. The figures are in the table below the chart.

View monthly share of searches table
MonthK2BurtonCapitaRossignolAtomicJones SnowboardsSalomon SkiBlizzardLib TechVölkl
Oct 202559.2%8.8%7.6%11.4%4.1%2.3%2.3%1.5%1.3%1.5%
Nov 202549.5%13.4%6.2%14%6%2.8%2.8%1.9%1.5%1.9%
Dec 202545%17.4%5.6%12.5%6.7%2.5%3.8%2.5%1.4%2.5%
Jan 202639.6%16.5%6%16.2%7.7%3.3%4%2.7%1.5%2.7%
Feb 202639.2%16.7%7.2%13.2%8.9%3.2%4%2.6%1.8%3.2%
Mar 202652.8%8.9%8.2%12.3%5.4%3%3%2.5%1.4%2.5%
Apr 202666.9%5.1%8.8%10.7%2.5%1.4%1.4%1.2%0.97%0.97%
May 202675.1%3.9%6.7%9.9%1.1%0.73%0.89%0.49%0.73%0.49%
Jun 202677.9%4.1%6.9%6.9%1.1%0.76%0.76%0.41%0.76%0.41%
Jul 202671.6%5.5%9.5%7.8%1.5%1%1%0.57%0.85%0.69%
Aug 202676.3%5.7%5.6%5.6%2%1.4%1.1%0.74%0.91%0.74%
Sep 202663.1%8.7%8.3%8.3%3.6%2%2%1.4%1.4%1.4%

  1. 1.K2

    63.1%

    Held 1st. 691K estimated branded searches, -31.9% vs prior month. Share -13.2 points.

  2. 2.Burton

    8.7%

    Held 2nd. 95.8K estimated branded searches, +25.2% vs prior month. Share +3 points.

  3. 3.Capita

    8.3%

    Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +2.7 points.

  4. 4.Rossignol

    8.3%

    Held 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +2.7 points.

  5. 5.Atomic

    3.6%

    Held 5th. 39.2K estimated branded searches, +48.6% vs prior month. Share +1.6 points.

  6. 6.Jones Snowboards

    2%

    Held 6th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.7 points.

  7. 7.Salomon Ski

    2%

    Held 7th. 22.2K estimated branded searches, +50% vs prior month. Share +0.9 points.

  8. 8.Blizzard

    1.4%

    Moved from 9th to 8th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.6 points.

  9. 9.Lib Tech

    1.4%

    Moved from 8th to 9th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  10. 10.Völkl

    1.4%

    Held 10th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.6 points.

Compare popularity between Blizzard and its closest rivals

Every comparison with Blizzard

10 comparisons

How has branded search demand for Blizzard changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Blizzard worldwide fell from 22.2K to 14.8K.
  • Across the 12 months ending September 2026, Blizzard’s share of searches among ski and snowboard brands worldwide peaked at 2.7% in January 2026 and was lowest at 0.41% in June 2026.

How did search popularity change for ski and snowboard brands worldwide in September 2026?

6 changes

  1. In September 2026, Blizzard overtook Lib Tech to rank 8th among ski and snowboard brands worldwide, with 1.4% of the searches.

  2. In September 2026, Burton gained share of searches among ski and snowboard brands worldwide, from 5.7% to 8.7%.

  3. In September 2026, Capita gained share of searches among ski and snowboard brands worldwide, from 5.6% to 8.3%.

  4. In September 2026, Rossignol gained share of searches among ski and snowboard brands worldwide, from 5.6% to 8.3%.

  5. In September 2026, Atomic gained share of searches among ski and snowboard brands worldwide, from 2% to 3.6%.

  6. In September 2026, Salomon Ski gained share of searches among ski and snowboard brands worldwide, from 1.1% to 2%.

How are Blizzard’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Blizzard’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • blizzard skis

Do you work for Blizzard? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Blizzard compete?

Blizzard is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Ski and snowboard brands8th of 101.4%Shown above
Ski brands6th of 71.7%Show ranking
Creator with pink hair and a pink jacket

Is Blizzard your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free