Brandwave

How popular isUnion Binding Company?

In October 2026, people searched for Union Binding Company by name about 22,200 times worldwide, a 45.2% decrease from the previous year. These searches made up 4.2% of all global ski and snowboard brand searches, placing Union Binding Company eighth out of ten brands. When we asked both ChatGPT and Google AI Overviews about ski and snowboard brands, Union Binding Company did not appear in any of the answers.

Search and AI answers in October 2026

Union Binding Company is the eighth most searched of 10 competitors and not named in the AI answers we collected.

  1. RossignolShare of searches 25.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. BurtonShare of searches 22.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. CapitaShare of searches 17.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  4. AtomicShare of searches 9.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. Union Binding CompanyShare of searches 4.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top ski and snowboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Union Binding Company did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Salomon Ski1st
  2. Rossignol2nd
  3. Burton3rd
  4. Atomic4th
  5. Blizzard5th
  6. Jones Snowboards6th
  7. Völkl7th
  8. Capita8th
  9. Lib Tech9th
  10. Union Binding Company–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rossignol4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Atomic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jones Snowboards4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Salomon Ski4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Burton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Völkl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Capita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blizzard2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lib Tech2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Union Binding Company0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ski and snowboard brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

How often do people search for Union Binding Company compared with other ski and snowboard brands worldwide?

Union Binding Company against ski and snowboard brands worldwide, by month

Share of searches by month for Rossignol, Burton, Capita, Atomic, Jones Snowboards, Salomon Ski, Blizzard, Union Binding Company, Lib Tech, Völkl. The figures are in the table below the chart.

View monthly share of searches table
MonthRossignolBurtonCapitaAtomicJones SnowboardsSalomon SkiBlizzardUnion Binding CompanyLib TechVölkl
Nov 202526.9%25.9%12%9.7%5.4%5.4%3.6%4.4%3%3.6%
Dec 202521.8%30.2%9.8%11.7%4.4%6.6%4.4%4.4%2.4%4.4%
Jan 202625.9%26.3%9.5%12.2%5.2%6.4%4.3%3.5%2.3%4.3%
Feb 202621.5%27.2%11.8%12.3%5.3%6.5%4.3%2.9%2.9%5.3%
Mar 202625.7%18.6%17.1%9.5%6.3%6.3%5.1%3.5%2.8%5.1%
Apr 202631.9%15.1%26.3%6.5%4.3%4.3%3.5%2.4%2.9%2.9%
May 202639.1%15.4%26.3%4.2%2.9%3.5%1.9%1.9%2.9%1.9%
Jun 202631%18.2%31%4.2%3.4%3.4%1.8%1.8%3.4%1.8%
Jul 202626.7%18.8%32.6%5.2%3.6%3.6%1.9%2.4%2.9%2.4%
Aug 202622.9%23.6%22.9%6.9%5.6%4.6%3.1%3.7%3.7%3.1%
Sep 202621.8%22.6%21.8%8%5.4%5.4%3.6%4.4%3.6%3.6%
Oct 202625.6%22.2%17.2%9.4%5.1%5.1%4.2%4.2%3.4%3.4%

  1. 1.Rossignol

    25.6%

    Moved from 3rd to 1st. 135K estimated branded searches, +49.2% vs prior month. Share +3.8 points.

  2. 2.Burton

    22.2%

    Moved from 1st to 2nd. 117K estimated branded searches, +25.1% vs prior month. Share -0.3 points.

  3. 3.Capita

    17.2%

    Moved from 2nd to 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -4.6 points.

  4. 4.Atomic

    9.4%

    Held 4th. 49.5K estimated branded searches, +48.9% vs prior month. Share +1.4 points.

  5. 5.Jones Snowboards

    5.1%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share -0.2 points.

  6. 6.Salomon Ski

    5.1%

    Held 6th. 27.1K estimated branded searches, +22.1% vs prior month. Share -0.2 points.

  7. 7.Blizzard

    4.2%

    Moved from 8th to 7th. 22.2K estimated branded searches, +50% vs prior month. Share +0.6 points.

  8. 8.Union Binding Company

    4.2%

    Moved from 7th to 8th. 22.2K estimated branded searches, +22.7% vs prior month. Share -0.2 points.

  9. 9.Lib Tech

    3.4%

    Held 9th. 18.1K estimated branded searches, +22.3% vs prior month. Share -0.1 points.

  10. 10.Völkl

    3.4%

    Held 10th. 18.1K estimated branded searches, +22.3% vs prior month. Share -0.1 points.

Compare popularity between Union Binding Company and its closest rivals

Every comparison with Union Binding Company

9 comparisons

How has branded search demand for Union Binding Company changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Union Binding Company worldwide fell from 40.5K to 22.2K.
  • Across the 12 months ending October 2026, Union Binding Company’s share of searches among ski and snowboard brands worldwide peaked at 4.4% in November 2025 and was lowest at 1.8% in June 2026.
  • Across the 12 months ending October 2026, Union Binding Company fell from 7th to 8th among ski and snowboard brands worldwide.

How did search popularity change for ski and snowboard brands worldwide in October 2026?

6 changes

  1. In October 2026, Rossignol overtook Burton and Capita to become the leader among ski and snowboard brands worldwide, with 25.6% of the searches.

  2. In October 2026, Blizzard overtook Union Binding Company to rank 7th among ski and snowboard brands worldwide, with 4.2% of the searches.

  3. In October 2026, Atomic gained share of searches among ski and snowboard brands worldwide, from 8% to 9.4%.

  4. In October 2026, Capita lost share of searches among ski and snowboard brands worldwide, from 21.8% to 17.2%.

  5. Estimated monthly branded searches for Burton worldwide fell 50.6% over 12 measured months, from 237K to 117K in October 2026.

  6. Estimated monthly branded searches for Völkl worldwide fell 45.3% over 12 measured months, from 33.1K to 18.1K in October 2026.

How are Union Binding Company’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Union Binding Company’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • union bindings

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