Brandwave

Jones Snowboards vs Union Binding Company:Which is more popular?

In October 2026, Jones Snowboards had more branded searches than Union Binding Company among ski and snowboard brands worldwide. Jones Snowboards had about 27,100 branded searches, while Union Binding Company had 22,200. Jones Snowboards made up 5.1% of all ski and snowboard brand searches we track, and Union Binding Company accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about ski and snowboard brands, Jones Snowboards appeared in four of the five answers and Union Binding Company in none.

Among ski and snowboard brands worldwide in October 2026

Who do people search for more?

Jones Snowboards, about 22% more searches than Union Binding Company

Jones Snowboards 27.1K searchesUnion Binding Company 22.2K searches

Who does AI mention more?

Jones Snowboards, mentioned in 4 of 5 answers, Union Binding Company in 0

Jones Snowboards in 4 of 5Union Binding Company in 0 of 5

Who does AI recommend more?

Jones Snowboards, the only one of the two named

Jones Snowboards first in 4Union Binding Company never named

Follow Jones Snowboards vs Union Binding Company and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top ski and snowboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jones Snowboards was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Union Binding Company did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Salomon Ski1st
  2. Rossignol2nd
  3. Burton3rd
  4. Atomic4th
  5. Blizzard5th
  6. Jones Snowboards6th
  7. Völkl7th
  8. Capita8th
  9. Lib Tech9th
  10. Union Binding Company–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rossignol4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Atomic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jones Snowboards4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Salomon Ski4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Burton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Völkl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Capita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blizzard2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lib Tech2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Union Binding Company0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ski and snowboard brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Jones Snowboards or Union Binding Company more popular in search?

This chart shows how often people search Google for Jones Snowboards and Union Binding Company by name. Each line represents a brand's share of searches for all ten ski and snowboard brands we track, month by month, from English-language searches worldwide.

Jones Snowboards and Union Binding Company among ski and snowboard brands worldwide, by month

Share of searches by month for Jones Snowboards, Union Binding Company. The figures are in the table below the chart.

View monthly share of searches table
MonthRossignolBurtonCapitaAtomicJones SnowboardsSalomon SkiBlizzardUnion Binding CompanyLib TechVölkl
Nov 202526.9%25.9%12%9.7%5.4%5.4%3.6%4.4%3%3.6%
Dec 202521.8%30.2%9.8%11.7%4.4%6.6%4.4%4.4%2.4%4.4%
Jan 202625.9%26.3%9.5%12.2%5.2%6.4%4.3%3.5%2.3%4.3%
Feb 202621.5%27.2%11.8%12.3%5.3%6.5%4.3%2.9%2.9%5.3%
Mar 202625.7%18.6%17.1%9.5%6.3%6.3%5.1%3.5%2.8%5.1%
Apr 202631.9%15.1%26.3%6.5%4.3%4.3%3.5%2.4%2.9%2.9%
May 202639.1%15.4%26.3%4.2%2.9%3.5%1.9%1.9%2.9%1.9%
Jun 202631%18.2%31%4.2%3.4%3.4%1.8%1.8%3.4%1.8%
Jul 202626.7%18.8%32.6%5.2%3.6%3.6%1.9%2.4%2.9%2.4%
Aug 202622.9%23.6%22.9%6.9%5.6%4.6%3.1%3.7%3.7%3.1%
Sep 202621.8%22.6%21.8%8%5.4%5.4%3.6%4.4%3.6%3.6%
Oct 202625.6%22.2%17.2%9.4%5.1%5.1%4.2%4.2%3.4%3.4%

How has branded search for Jones Snowboards and Union Binding Company changed worldwide over the last 12 months?

3 findings

How did search popularity change for ski and snowboard brands worldwide in October 2026?

3 changes

  1. In October 2026, Blizzard overtook Union Binding Company to rank 7th among ski and snowboard brands worldwide, with 4.2% of the searches.

  2. Estimated monthly branded searches for Jones Snowboards worldwide fell 45.3% over 12 measured months, from 49.5K to 27.1K in October 2026.

  3. Estimated monthly branded searches for Union Binding Company worldwide fell 45.2% over 12 measured months, from 40.5K to 22.2K in October 2026.

How are Jones Snowboards’ and Union Binding Company’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Jones Snowboards’ and Union Binding Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jones Snowboards

1 branded search term

  • jones snowboards

Union Binding Company

1 branded search term

  • union bindings

How the Brand Demand Index is measured

Other head-to-heads among ski and snowboard brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free