Brandwave

How popular isUnion Binding Company?

In September 2026, people searched for Union Binding Company by name about 18,100 times worldwide, a 33.2% decrease from the previous year. These searches made up 22.5% of all global bindings brand searches, placing Union Binding Company third out of six brands. When we asked both ChatGPT and Google AI Overviews about bindings brands, Union Binding Company appeared in two of the four answers.

Search and AI answers in September 2026

Union Binding Company is the third most searched of 6 competitors.

  1. HyperliteShare of searches 27.6%Mentioned in 0 of 4 AI answers
  2. RonixShare of searches 22.5%Mentioned in 0 of 4 AI answers
  3. Union Binding CompanyShare of searches 22.5%Mentioned in 2 of 4 AI answers
  4. BurtonShare of searches 20.5%Mentioned in 2 of 4 AI answers
  5. Liquid ForceShare of searches 6.8%Mentioned in 0 of 4 AI answers

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Top bindings brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Union Binding Company was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Union Binding Company2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Burton2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hyperlite0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ronix0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Liquid Force0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Slingshot0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bindings brands

4 answers

  • Asked ChatGPT

    “Which bindings brand should I buy?”

    1. Asked ChatGPT

      “What are the best bindings brands?”

      1. 1Union Binding Company
      2. 2Burton

    2. Asked ChatGPT

      “What's the best bindings brand for a snowboard?”

      1. 1Burton
      2. 2Union Binding Company

    3. Searched Google, AI Overview

      “snowboard bindings”

      Google showed no AI Overview for this search.

    4. Searched Google, AI Overview

      “best bindings”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

      Which bindings brands compete with Union Binding Company?

      Union Binding Company against bindings brands worldwide, by month

      Share of searches by month for Hyperlite, Ronix, Union Binding Company, Burton, Liquid Force. The figures are in the table below the chart.

      View monthly share of searches table
      MonthHyperliteRonixUnion Binding CompanyBurtonLiquid ForceSlingshot
      Oct 202520.1%24.5%24.5%27.4%3.3%0.13%
      Nov 202518.7%12.5%28%38.2%2.5%0.1%
      Dec 202514.6%12%26.7%44.6%2%0.05%
      Jan 202611.9%11.9%26.6%47.1%2.4%0.04%
      Feb 202616.2%19.7%24.1%37.3%2.7%0.07%
      Mar 202620.4%30.4%20.4%24.7%4.1%0.16%
      Apr 202630%36.7%11%14.6%7.5%0.23%
      May 202637%37%7.4%9.3%9.2%0.19%
      Jun 202639.6%32.4%6.4%9.2%12%0.38%
      Jul 202636.1%29.5%8.8%12%13.4%0.28%
      Aug 202634.6%23.1%15.5%16%10.6%0.27%
      Sep 202627.6%22.5%22.5%20.5%6.8%0.17%

      1. 1.Hyperlite

        27.6%

        Held 1st. 22.2K estimated branded searches, -18.1% vs prior month. Share -7.1 points.

      2. 2.Ronix

        22.5%

        Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

      3. 3.Union Binding Company

        22.5%

        Moved from 4th to 3rd. 18.1K estimated branded searches, +49.6% vs prior month. Share +7 points.

      4. 4.Burton

        20.5%

        Moved from 3rd to 4th. 16.5K estimated branded searches, +32% vs prior month. Share +4.5 points.

      5. 5.Liquid Force

        6.8%

        Held 5th. 5.5K estimated branded searches, -33.4% vs prior month. Share -3.7 points.

      6. 6.Slingshot

        0.17%

        Held 6th. 140 estimated branded searches, -33.3% vs prior month. Share -0.1 points.

      Compare popularity between Union Binding Company and its closest rivals

      Every comparison with Union Binding Company

      5 comparisons

      How has branded search demand for Union Binding Company changed worldwide over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Union Binding Company worldwide fell from 27.1K to 18.1K.
      • Across the 12 months ending September 2026, Union Binding Company’s share of searches among bindings brands worldwide decreased from 24.5% to 22.5%.
      • Across the 12 months ending September 2026, Union Binding Company’s share of searches among bindings brands worldwide peaked at 28% in November 2025 and was lowest at 6.4% in June 2026.

      How did search popularity change for bindings brands worldwide in September 2026?

      5 changes

      1. In September 2026, Union Binding Company overtook Burton to rank 3rd among bindings brands worldwide, with 22.5% of the searches.

      2. In September 2026, Burton gained share of searches among bindings brands worldwide, from 16% to 20.5%.

      3. In September 2026, Hyperlite lost share of searches among bindings brands worldwide, from 34.6% to 27.6%.

      4. In September 2026, Liquid Force lost share of searches among bindings brands worldwide, from 10.6% to 6.8%.

      5. In September 2026, Ronix lost share of searches among bindings brands worldwide, from 23.1% to 22.5%.

      How are Union Binding Company’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using Union Binding Company’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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      How the Brand Demand Index is measured

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