Brandwave

Liquid Force vs Union Binding Company:Which is more popular?

In September 2026, Union Binding Company had more branded searches than Liquid Force among bindings brands worldwide. Union Binding Company had about 18,100 branded searches, while Liquid Force had 5,510. Union Binding Company made up 22.5% of all bindings brand searches we track, and Liquid Force accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about bindings brands, Union Binding Company appeared in two of the four answers and Liquid Force in none.

Among bindings brands worldwide in September 2026

Who do people search for more?

Union Binding Company, about 3 searches for every 1 for Liquid Force

Union Binding Company 18.1K searchesLiquid Force 5.5K searches

Who does AI mention more?

Union Binding Company, mentioned in 2 of 4 answers, Liquid Force in 0

Union Binding Company in 2 of 4Liquid Force in 0 of 4

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Top bindings brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Union Binding Company was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Liquid Force did not appear in any of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Union Binding Company2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Burton2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hyperlite0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ronix0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Liquid Force0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Slingshot0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bindings brands

4 answers

  • Asked ChatGPT

    “Which bindings brand should I buy?”

    1. Asked ChatGPT

      “What are the best bindings brands?”

      1. 1Union Binding Company
      2. 2Burton

    2. Asked ChatGPT

      “What's the best bindings brand for a snowboard?”

      1. 1Burton
      2. 2Union Binding Company

    3. Searched Google, AI Overview

      “snowboard bindings”

      Google showed no AI Overview for this search.

    4. Searched Google, AI Overview

      “best bindings”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

      Is Liquid Force or Union Binding Company more popular in search?

      This chart shows how often people search Google for Liquid Force and Union Binding Company by name. Each line represents a brand's share of searches for all six bindings brands we track, month by month, from English-language searches worldwide.

      Liquid Force and Union Binding Company among bindings brands worldwide, by month

      Share of searches by month for Union Binding Company, Liquid Force. The figures are in the table below the chart.

      View monthly share of searches table
      MonthHyperliteRonixUnion Binding CompanyBurtonLiquid ForceSlingshot
      Oct 202520.1%24.5%24.5%27.4%3.3%0.13%
      Nov 202518.7%12.5%28%38.2%2.5%0.1%
      Dec 202514.6%12%26.7%44.6%2%0.05%
      Jan 202611.9%11.9%26.6%47.1%2.4%0.04%
      Feb 202616.2%19.7%24.1%37.3%2.7%0.07%
      Mar 202620.4%30.4%20.4%24.7%4.1%0.16%
      Apr 202630%36.7%11%14.6%7.5%0.23%
      May 202637%37%7.4%9.3%9.2%0.19%
      Jun 202639.6%32.4%6.4%9.2%12%0.38%
      Jul 202636.1%29.5%8.8%12%13.4%0.28%
      Aug 202634.6%23.1%15.5%16%10.6%0.27%
      Sep 202627.6%22.5%22.5%20.5%6.8%0.17%

      How has the Liquid Force and Union Binding Company comparison changed over the last 12 months?

      3 findings

      How did search popularity change for bindings brands worldwide in September 2026?

      2 changes

      1. In September 2026, Union Binding Company overtook Burton to rank 3rd among bindings brands worldwide, with 22.5% of the searches.

      2. In September 2026, Liquid Force lost share of searches among bindings brands worldwide, from 10.6% to 6.8%.

      How are branded searches counted?

      3 search terms

      Brandwave collects information about searches that people make online using Liquid Force’s and Union Binding Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Liquid Force

      2 branded search terms

      • liquid force
      • liquid force wake

      Union Binding Company

      1 branded search term

      • union bindings

      How the Brand Demand Index is measured

      Other head-to-heads among bindings brands

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