How popular isBurton in search?
In September 2026, there were an estimated 95.8K branded searches for Burton worldwide which is down 24.7% over the last 12 months. Burton holds 66.8% estimated Share of Search among bindings brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Burton66.8%
Hyperlite15.5%
Ronix12.6%
Liquid Force3.8%
Slingshot1.3%
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Which bindings brands compete with Burton?
Share of Search by month for Burton, Hyperlite, Ronix, Liquid Force. The figures are in the table below the chart.
View monthly share of search table
| Month | Burton | Hyperlite | Ronix | Liquid Force | Slingshot |
|---|---|---|---|---|---|
| Oct 2025 | 69.9% | 12.2% | 14.9% | 2% | 1% |
| Nov 2025 | 82.4% | 9.4% | 6.3% | 1.3% | 0.66% |
| Dec 2025 | 86.3% | 6.9% | 5.6% | 0.93% | 0.33% |
| Jan 2026 | 88.1% | 5.2% | 5.2% | 1.1% | 0.38% |
| Feb 2026 | 85.2% | 6.1% | 7.4% | 1% | 0.36% |
| Mar 2026 | 65.9% | 12.3% | 18.3% | 2.5% | 1% |
| Apr 2026 | 47.8% | 20.4% | 24.9% | 5.1% | 1.7% |
| May 2026 | 40.7% | 25.4% | 25.4% | 6.3% | 2.2% |
| Jun 2026 | 42.2% | 26.4% | 21.6% | 8% | 1.8% |
| Jul 2026 | 45.7% | 23.8% | 19.5% | 8.8% | 2.1% |
| Aug 2026 | 57.8% | 20.5% | 13.7% | 6.2% | 1.8% |
| Sep 2026 | 66.8% | 15.5% | 12.6% | 3.8% | 1.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.8% | 95.8K | +25.2% | +9 points | |
| 2, held 2nd | 15.5% | 22.2K | -18.1% | -5 points | |
| 3, held 3rd | 12.6% | 18.1K | 0% | -1.1 points | |
| 4, held 4th | 3.8% | 5.5K | -33.4% | -2.4 points | |
| 5, held 5th | 1.3% | 1.9K | -20.8% | -0.5 points |
1.
Burton66.8%
Held 1st. 95.8K estimated branded searches, +25.2% vs prior month. Share +9 points.
15.5%
Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -5 points.
3.
Ronix12.6%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -1.1 points.
3.8%
Held 4th. 5.5K estimated branded searches, -33.4% vs prior month. Share -2.4 points.
1.3%
Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.5 points.
Compare search popularity between Burton and its closest rivals
Every comparison with Burton
25 comparisons
- Ariat vs Burton
- Burton vs Carhartt
- Burton vs Castelli
- Burton vs Columbia
- Burton vs GNU
- Burton vs Helly Hansen
- Burton vs K2
- Burton vs Nitro
- Burton vs Ride
- Burton vs Salomon
- Burton vs Vans
- Burton vs Volcom
- Burton vs Capita
- Burton vs First Lite
- Burton vs Rossignol
- Atomic vs Burton
- Burton vs Hyperlite
- Burton vs Salomon Ski
- Burton vs ThirtyTwo
- Burton vs Ronix
- Burton vs Lib Tech
- Burton vs Völkl
- Burton vs Liquid Force
- Burton vs Slingshot
- Burton vs Roxy
How has branded search demand for Burton changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Burton worldwide fell from 127K to 95.8K.
- Across the 12 months ending September 2026, Burton’s estimated Share of Search among bindings brands worldwide decreased from 69.9% to 66.8%.
- Across the 12 months ending September 2026, Burton’s estimated Share of Search among bindings brands worldwide peaked at 88.1% in January 2026 and was lowest at 40.7% in May 2026.
How did search popularity change for bindings brands worldwide in September 2026?
4 changes
In September 2026, Burton gained estimated Share of Search among bindings brands worldwide, from 57.8% to 66.8%.
In September 2026, Hyperlite lost estimated Share of Search among bindings brands worldwide, from 20.5% to 15.5%.
In September 2026, Liquid Force lost estimated Share of Search among bindings brands worldwide, from 6.2% to 3.8%.
In September 2026, Ronix lost estimated Share of Search among bindings brands worldwide, from 13.7% to 12.6%.
Where does Burton compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Snowboard boots | 5th of 6 | 1.5% | Show ranking |
| Base layer brands | 5th of 6 | 5.8% | Show ranking |
| Ski and snowboard brands | 2nd of 7 | 10% | Show ranking |
| Snowboard brands | 3rd of 5 | 11.2% | Show ranking |
| Snow pants brands | 3rd of 4 | 11.3% | Show ranking |
| Bindings brands | 1st of 5 | 66.8% | Shown above |
How is Burton measured?
Brandwave collects information about searches that people make online using Burton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- burton binding
- burton boot
- burton jacket
- burton ski
- burton snow
- burton snowboard boot
- burton snowboard boots
Do you work for Burton? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Burton your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.