Ski and snowboard brands:Which are searched most?
In September 2026, K2 was the most searched among ski and snowboard brands worldwide, with an estimated 691K branded searches and 69.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Follow ski and snowboard brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the ski and snowboard brands people take up the mountain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for K2, Burton, Rossignol, Atomic, Salomon Ski. The figures are in the table below the chart.
View monthly share of search table
| Month | K2 | Burton | Rossignol | Atomic | Salomon Ski | Lib Tech | Völkl |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.2% | 11.5% | 12.6% | 5.1% | 2.5% | 1.4% | 1.7% |
| Nov 2025 | 53.3% | 17.8% | 15% | 7.2% | 3% | 1.7% | 2% |
| Dec 2025 | 46% | 25.5% | 12.8% | 7.8% | 3.9% | 1.4% | 2.6% |
| Jan 2026 | 41.7% | 23% | 17.1% | 9.6% | 4.2% | 1.5% | 2.8% |
| Feb 2026 | 43% | 21.4% | 14.4% | 11.3% | 4.3% | 1.9% | 3.5% |
| Mar 2026 | 59.2% | 12.5% | 13.8% | 6.9% | 3.4% | 1.5% | 2.8% |
| Apr 2026 | 74.4% | 6.8% | 11.9% | 3.1% | 1.6% | 1.1% | 1.1% |
| May 2026 | 80.5% | 5.2% | 10.7% | 1.3% | 0.96% | 0.78% | 0.52% |
| Jun 2026 | 83.7% | 5.5% | 7.5% | 1.3% | 0.82% | 0.82% | 0.44% |
| Jul 2026 | 79.3% | 7.3% | 8.6% | 1.9% | 1.2% | 0.94% | 0.77% |
| Aug 2026 | 81.5% | 7.2% | 5.9% | 2.4% | 1.2% | 0.97% | 0.79% |
| Sep 2026 | 69.8% | 11.3% | 9.1% | 4.5% | 2.2% | 1.5% | 1.5% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.8% | 691K | -31.9% | -11.7 points | |
| 2, held 2nd | 11.3% | 112K | +24.9% | +4.1 points | |
| 3, held 3rd | 9.1% | 90.5K | +22.3% | +3.2 points | |
| 4, held 4th | 4.5% | 44.6K | +48.8% | +2.1 points | |
| 5, held 5th | 2.2% | 22.2K | +50% | +1.1 points | |
| 6, held 6th | 1.5% | 14.8K | +22.3% | +0.5 points | |
| 7, held 7th | 1.5% | 14.8K | +49.5% | +0.7 points |
1.
K2
69.8%
Held 1st. 691K estimated branded searches, -31.9% vs prior month. Share -11.7 points.
2.
Burton11.3%
Held 2nd. 112K estimated branded searches, +24.9% vs prior month. Share +4.1 points.
9.1%
Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +3.2 points.
4.
Atomic4.5%
Held 4th. 44.6K estimated branded searches, +48.8% vs prior month. Share +2.1 points.
2.2%
Held 5th. 22.2K estimated branded searches, +50% vs prior month. Share +1.1 points.
6.
Lib Tech1.5%
Held 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.5 points.
7.
Völkl
1.5%
Held 7th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.7 points.
Compare search popularity between leading brands
- K2 vs Burton: compare search popularity
K2 vs Rossignol: compare search popularity- K2 vs Atomic: compare search popularity
K2 vs Salomon Ski: compare search popularity- Burton vs Rossignol: compare search popularity
- Burton vs Atomic: compare search popularity
- Burton vs Salomon Ski: compare search popularity
- Rossignol vs Atomic: compare search popularity
- Rossignol vs Salomon Ski: compare search popularity
- Atomic vs Salomon Ski: compare search popularity
- Compare any of these brands
Which brand is most popular in search among ski and snowboard brands worldwide?
7 brands
In September 2026, K2 was the most searched among ski and snowboard brands worldwide, with an estimated 691K branded searches and 69.8% estimated Share of Search within this set. Burton is in 2nd place, 58.5 percentage points behind at 11.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| K2 | 65.2% → 69.8% | 83.7%Jun 2026 | 41.7%Jan 2026 | 1st |
| Burton | 11.5% → 11.3% | 25.5%Dec 2025 | 5.2%May 2026 | 3rd → 2nd |
| Rossignol | 12.6% → 9.1% | 17.1%Jan 2026 | 5.9%Aug 2026 | 2nd → 3rd |
| Atomic | 5.1% → 4.5% | 11.3%Feb 2026 | 1.3%Jun 2026 | 4th |
| Salomon Ski | 2.5% → 2.2% | 4.3%Feb 2026 | 0.82%Jun 2026 | 5th |
| Lib Tech | 1.4% → 1.5% | 1.9%Feb 2026 | 0.78%May 2026 | 7th → 6th |
| Völkl | 1.7% → 1.5% | 3.5%Feb 2026 | 0.44%Jun 2026 | 6th → 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, K2’s estimated Share of Search among ski and snowboard brands worldwide increased from 65.2% to 69.8%.
- Across the 12 months ending September 2026, Rossignol’s estimated Share of Search among ski and snowboard brands worldwide decreased from 12.6% to 9.1%.
- Across the 12 months ending September 2026, Atomic’s estimated Share of Search among ski and snowboard brands worldwide decreased from 5.1% to 4.5%.
- Across the 12 months ending September 2026, K2’s estimated Share of Search among ski and snowboard brands worldwide peaked at 83.7% in June 2026 and was lowest at 41.7% in January 2026.
- Across the 12 months ending September 2026, Burton’s estimated Share of Search among ski and snowboard brands worldwide peaked at 25.5% in December 2025 and was lowest at 5.2% in May 2026.
- Across the 12 months ending September 2026, Rossignol’s estimated Share of Search among ski and snowboard brands worldwide peaked at 17.1% in January 2026 and was lowest at 5.9% in August 2026.
- Across the 12 months ending September 2026, Atomic’s estimated Share of Search among ski and snowboard brands worldwide peaked at 11.3% in February 2026 and was lowest at 1.3% in June 2026.
- Across the 12 months ending September 2026, Salomon Ski’s estimated Share of Search among ski and snowboard brands worldwide peaked at 4.3% in February 2026 and was lowest at 0.82% in June 2026.
- Across the 12 months ending September 2026, Lib Tech’s estimated Share of Search among ski and snowboard brands worldwide peaked at 1.9% in February 2026 and was lowest at 0.78% in May 2026.
- Across the 12 months ending September 2026, Völkl’s estimated Share of Search among ski and snowboard brands worldwide peaked at 3.5% in February 2026 and was lowest at 0.44% in June 2026.
- Across the 12 months ending September 2026, Burton rose from 3rd to 2nd among ski and snowboard brands worldwide.
- Across the 12 months ending September 2026, Rossignol fell from 2nd to 3rd among ski and snowboard brands worldwide.
- Across the 12 months ending September 2026, Lib Tech rose from 7th to 6th among ski and snowboard brands worldwide.
- Across the 12 months ending September 2026, Völkl fell from 6th to 7th among ski and snowboard brands worldwide.
- Across the 12 months ending September 2026, Salomon Ski held steady: its estimated Share of Search among ski and snowboard brands worldwide moved less than 0.5 percentage points.
How did search popularity change for ski and snowboard brands worldwide in September 2026?
7 changes
In September 2026, Burton gained estimated Share of Search among ski and snowboard brands worldwide, from 7.2% to 11.3%.
In September 2026, Rossignol gained estimated Share of Search among ski and snowboard brands worldwide, from 5.9% to 9.1%.
In September 2026, Atomic gained estimated Share of Search among ski and snowboard brands worldwide, from 2.4% to 4.5%.
In September 2026, Salomon Ski gained estimated Share of Search among ski and snowboard brands worldwide, from 1.2% to 2.2%.
In September 2026, Völkl gained estimated Share of Search among ski and snowboard brands worldwide, from 0.79% to 1.5%.
In September 2026, Lib Tech gained estimated Share of Search among ski and snowboard brands worldwide, from 0.97% to 1.5%.
In September 2026, K2 lost estimated Share of Search among ski and snowboard brands worldwide, from 81.5% to 69.8%.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.