Burton vs Jones Snowboards:Which is more popular?

Name: Burton vs Jones Snowboards: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Burton had more branded searches than Jones Snowboards among snowboard brands worldwide. Burton had about 95,800 branded searches, while Jones Snowboards had 22,200. Burton made up 5.1% of all snowboard brand searches we track, and Jones Snowboards accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about snowboard brands, both Burton and Jones Snowboards appeared in all five answers. Burton was mentioned before Jones Snowboards in four out of five answers.

Among snowboard brands worldwide in September 2026

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Top snowboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Burton and Jones Snowboards showed up in all five answers. Burton was listed before Jones Snowboards in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Burton	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Capita	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Jones Snowboards	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Ride	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Lib Tech	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Salomon	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
GNU	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Korua Shapes	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5

Burton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Capita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jones Snowboards5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ride4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lib Tech4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Salomon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GNU2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Korua Shapes2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about snowboard brands

5 answers

Asked ChatGPT
“Which snowboard brand should I buy?”
1. 1Burton
2. 2Capita
3. 3Jones Snowboards
4. 4Ride
Asked ChatGPT
“What are the best snowboard brands?”
1. 1Burton
2. 2Jones Snowboards
3. 3Capita
4. 4Salomon
5. 5Lib Tech
6. 6Ride
7. 7GNU
Asked ChatGPT
“What's the best snowboard brand for all-mountain riding?”
1. 1Jones Snowboards
2. 2Lib Tech
3. 3Capita
4. 4Burton
5. 5Ride
Searched Google, AI Overview
“snowboard brands”
1. 1Burton
2. 2Salomon
3. 3Capita
4. 4Jones Snowboards
5. 5Lib Tech
6. 6GNU
7. 7Korua Shapes
Searched Google, AI Overview
“all mountain snowboard brands”
1. 1Burton
2. 2Capita
3. 3Jones Snowboards
4. 4Ride
5. 5Lib Tech
6. 6Korua Shapes

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Burton or Jones Snowboards more popular in search?

This chart shows how often people search Google for Burton and Jones Snowboards by name. Each line represents a brand's share of searches for all eight snowboard brands we track, month by month, from English-language searches worldwide.

Burton and Jones Snowboards among snowboard brands worldwide, by month

Month	Salomon	Ride	GNU	Burton	Capita	Jones Snowboards	Lib Tech	Korua Shapes
Oct 2025	35.7%	29.2%	16%	8.3%	7.1%	2.2%	1.2%	0.29%
Nov 2025	32.8%	26.8%	14.7%	14.1%	6.6%	3%	1.6%	0.39%
Dec 2025	31.7%	25.9%	11.6%	19.6%	6.3%	2.9%	1.6%	0.38%
Jan 2026	32.8%	22%	14.7%	18.2%	6.6%	3.6%	1.6%	0.48%
Feb 2026	32.1%	21.5%	14.4%	18.2%	7.9%	3.5%	1.9%	0.47%
Mar 2026	40.5%	27.1%	14.8%	7.2%	6.6%	2.4%	1.1%	0.32%
Apr 2026	43.7%	29.2%	16%	3.4%	5.9%	0.96%	0.64%	0.16%
May 2026	46.1%	30.8%	13.8%	3%	5.1%	0.56%	0.56%	0.09%
Jun 2026	47.3%	31.6%	11.6%	3%	5.2%	0.57%	0.57%	0.07%
Jul 2026	46.4%	31%	11.4%	3.6%	6.2%	0.68%	0.56%	0.09%
Aug 2026	48.4%	26.4%	14.5%	4.5%	4.3%	1.1%	0.71%	0.14%
Sep 2026	53.3%	24%	10.7%	5.1%	4.8%	1.2%	0.79%	0.15%

How has the Burton and Jones Snowboards comparison changed over the last 12 months?

3 findings

Burton was ahead of Jones Snowboards in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Burton’s share of searches among snowboard brands worldwide moved from 8.3% to 5.1%, and its estimated monthly branded searches moved from 127K to 95.8K.
Across the 12 months ending September 2026, Jones Snowboards’ share of searches among snowboard brands worldwide moved from 2.2% to 1.2%, and its estimated monthly branded searches moved from 33.1K to 22.2K.

How did search popularity change for snowboard brands worldwide in September 2026?

2 changes

In September 2026, Burton gained share of searches among snowboard brands worldwide, from 4.5% to 5.1%.
Jones Snowboards’ share of searches among snowboard brands worldwide has gained ground for 3 months in a row, from 0.57% to 1.2% in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Burton’s and Jones Snowboards’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.