Burton vs Liquid Force:Which is searched more?
In September 2026, Burton had more branded searches than Liquid Force among bindings brands worldwide. Burton was estimated to have 116K branded searches compared to Liquid Force’s 5.5K, and held a 70.9% Share of Search versus Liquid Force’s 3.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Burton or Liquid Force?
Compare the bindings brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Burton, Liquid Force. The figures are in the table below the chart.
View monthly share of search table
| Month | Burton | Hyperlite | Ronix | Liquid Force | Slingshot |
|---|---|---|---|---|---|
| Oct 2025 | 74.4% | 10.4% | 12.6% | 1.7% | 0.89% |
| Nov 2025 | 85.8% | 7.6% | 5.1% | 1% | 0.53% |
| Dec 2025 | 90.4% | 4.8% | 3.9% | 0.65% | 0.23% |
| Jan 2026 | 91.2% | 3.9% | 3.9% | 0.79% | 0.28% |
| Feb 2026 | 87.6% | 5.1% | 6.2% | 0.84% | 0.3% |
| Mar 2026 | 72.6% | 9.8% | 14.7% | 2% | 0.84% |
| Apr 2026 | 54.6% | 17.8% | 21.7% | 4.4% | 1.5% |
| May 2026 | 47.2% | 22.6% | 22.6% | 5.6% | 2% |
| Jun 2026 | 48.6% | 23.5% | 19.2% | 7.1% | 1.6% |
| Jul 2026 | 51.8% | 21.1% | 17.3% | 7.8% | 1.9% |
| Aug 2026 | 62.7% | 18.1% | 12.1% | 5.5% | 1.6% |
| Sep 2026 | 70.9% | 13.5% | 11% | 3.4% | 1.2% |
How has the Burton and Liquid Force comparison changed over the last 12 months?
3 findings
- Burton was ahead of Liquid Force in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burton’s estimated Share of Search among bindings brands worldwide moved from 74.4% to 70.9%, and its estimated monthly branded searches moved from 160K to 116K.
- Across the 12 months ending September 2026, Liquid Force’s estimated Share of Search among bindings brands worldwide moved from 1.7% to 3.4%, and its estimated monthly branded searches moved from 3.7K to 5.5K.
How did search popularity change for bindings brands worldwide in September 2026?
2 changes
In September 2026, Burton gained estimated Share of Search among bindings brands worldwide, from 62.7% to 70.9%.
In September 2026, Liquid Force lost estimated Share of Search among bindings brands worldwide, from 5.5% to 3.4%.
Other head-to-heads among bindings brands
How each brand is measured
Brandwave collects information about searches that people make online using Burton’s and Liquid Force’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Burton
7 branded search terms
- burton binding
- burton boot
- burton jacket
- burton ski
- burton snow
- burton snowboard boot
- burton snowboard boots
Liquid Force
2 branded search terms
- liquid force
- liquid force wake
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.