Burton vs Hyperlite:Which is searched more?
In September 2026, Hyperlite had more branded searches than Burton among bindings brands worldwide. Hyperlite was estimated to have 22.2K branded searches compared to Burton’s 16.5K, and held a 35.5% Share of Search versus Burton’s 26.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Burton or Hyperlite?
Compare the bindings brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hyperlite, Burton. The figures are in the table below the chart.
View monthly share of search table
| Month | Hyperlite | Ronix | Burton | Liquid Force | Slingshot |
|---|---|---|---|---|---|
| Oct 2025 | 26.6% | 32.5% | 36.3% | 4.4% | 0.17% |
| Nov 2025 | 26% | 17.4% | 53% | 3.5% | 0.13% |
| Dec 2025 | 20% | 16.4% | 60.9% | 2.7% | 0.07% |
| Jan 2026 | 16.3% | 16.3% | 64.1% | 3.3% | 0.05% |
| Feb 2026 | 21.3% | 26% | 49.1% | 3.5% | 0.09% |
| Mar 2026 | 25.6% | 38.1% | 31% | 5.2% | 0.2% |
| Apr 2026 | 33.7% | 41.2% | 16.4% | 8.4% | 0.26% |
| May 2026 | 39.9% | 39.9% | 10% | 9.9% | 0.21% |
| Jun 2026 | 42.3% | 34.6% | 9.8% | 12.8% | 0.41% |
| Jul 2026 | 39.5% | 32.4% | 13.1% | 14.6% | 0.31% |
| Aug 2026 | 40.9% | 27.3% | 18.9% | 12.5% | 0.32% |
| Sep 2026 | 35.5% | 29% | 26.4% | 8.8% | 0.22% |
How has the Burton and Hyperlite comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Hyperlite took it in April 2026.
- Across the 12 months ending September 2026, Burton’s estimated Share of Search among bindings brands worldwide moved from 36.3% to 26.4%, and its estimated monthly branded searches moved from 30.3K to 16.5K.
- Across the 12 months ending September 2026, Hyperlite’s estimated Share of Search among bindings brands worldwide moved from 26.6% to 35.5%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for bindings brands worldwide in September 2026?
2 changes
In September 2026, Burton gained estimated Share of Search among bindings brands worldwide, from 18.9% to 26.4%.
In September 2026, Hyperlite lost estimated Share of Search among bindings brands worldwide, from 40.9% to 35.5%.
Other head-to-heads among bindings brands
How each brand is measured
Brandwave collects information about searches that people make online using Burton’s and Hyperlite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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