Burton vs Helly Hansen:Which is searched more?
In September 2026, Helly Hansen had more branded searches than Burton among snow pants brands worldwide. Helly Hansen was estimated to have 550K branded searches compared to Burton’s 112K, and held a 38.9% Share of Search versus Burton’s 7.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Burton or Helly Hansen?
Compare the snow pants brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Helly Hansen, Burton. The figures are in the table below the chart.
View monthly share of search table
| Month | Helly Hansen | Roxy | Volcom | Burton |
|---|---|---|---|---|
| Oct 2025 | 49.3% | 26.9% | 14.7% | 9.1% |
| Nov 2025 | 51.6% | 23.3% | 12.7% | 12.3% |
| Dec 2025 | 42.7% | 23.5% | 12.9% | 20.9% |
| Jan 2026 | 40.5% | 27.3% | 12.2% | 20% |
| Feb 2026 | 39.8% | 26.6% | 11.9% | 21.6% |
| Mar 2026 | 33.3% | 40.7% | 14.9% | 11% |
| Apr 2026 | 31.1% | 46.5% | 17% | 5.3% |
| May 2026 | 35.9% | 43.8% | 16% | 4.3% |
| Jun 2026 | 31.4% | 46.9% | 17.1% | 4.6% |
| Jul 2026 | 28.2% | 51.6% | 15.4% | 4.8% |
| Aug 2026 | 34.9% | 42.6% | 15.6% | 6.9% |
| Sep 2026 | 38.9% | 38.9% | 14.2% | 7.9% |
How has the Burton and Helly Hansen comparison changed over the last 12 months?
3 findings
- Helly Hansen was ahead of Burton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burton’s estimated Share of Search among snow pants brands worldwide moved from 9.1% to 7.9%, and its estimated monthly branded searches moved from 151K to 112K.
- Across the 12 months ending September 2026, Helly Hansen’s estimated Share of Search among snow pants brands worldwide moved from 49.3% to 38.9%, and its estimated monthly branded searches moved from 823K to 550K.
How did search popularity change for snow pants brands worldwide in September 2026?
2 changes
In September 2026, Helly Hansen overtook Roxy to become the leader among snow pants brands worldwide, with 38.9% estimated Share of Search.
In September 2026, Burton gained estimated Share of Search among snow pants brands worldwide, from 6.9% to 7.9%.
Other head-to-heads among snow pants brands
How each brand is measured
Brandwave collects information about searches that people make online using Burton’s and Helly Hansen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Burton
6 branded search terms
- burton boot
- burton jacket
- burton ski
- burton snow
- burton snowboard boot
- burton snowboard boots
Helly Hansen
1 branded search term
- hellyhansen
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