How popular isHelly Hansen in search?
In September 2026, there were an estimated 550K branded searches for Helly Hansen worldwide which is down 33.2% over the last 12 months. Helly Hansen holds 38.9% estimated Share of Search among snow pants brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which snow pants brands compete with Helly Hansen?
Share of Search by month for Helly Hansen, Roxy, Volcom, Burton. The figures are in the table below the chart.
View monthly share of search table
| Month | Helly Hansen | Roxy | Volcom | Burton |
|---|---|---|---|---|
| Oct 2025 | 49.3% | 26.9% | 14.7% | 9.1% |
| Nov 2025 | 51.6% | 23.3% | 12.7% | 12.3% |
| Dec 2025 | 42.7% | 23.5% | 12.9% | 20.9% |
| Jan 2026 | 40.5% | 27.3% | 12.2% | 20% |
| Feb 2026 | 39.8% | 26.6% | 11.9% | 21.6% |
| Mar 2026 | 33.3% | 40.7% | 14.9% | 11% |
| Apr 2026 | 31.1% | 46.5% | 17% | 5.3% |
| May 2026 | 35.9% | 43.8% | 16% | 4.3% |
| Jun 2026 | 31.4% | 46.9% | 17.1% | 4.6% |
| Jul 2026 | 28.2% | 51.6% | 15.4% | 4.8% |
| Aug 2026 | 34.9% | 42.6% | 15.6% | 6.9% |
| Sep 2026 | 38.9% | 38.9% | 14.2% | 7.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 38.9% | 550K | +22.2% | +4.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 38.9% | 550K | 0% | -3.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 14.2% | 201K | 0% | -1.3 points | |
| 4, held 4th | 7.9% | 112K | +24.9% | +1 points |
38.9%
Moved from 2nd to 1st. 550K estimated branded searches, +22.2% vs prior month. Share +4.1 points.
2.
Roxy38.9%
Moved from 1st to 2nd. 550K estimated branded searches, 0% vs prior month. Share -3.7 points.
3.
Volcom14.2%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -1.3 points.
4.
Burton7.9%
Held 4th. 112K estimated branded searches, +24.9% vs prior month. Share +1 points.
Compare search popularity between Helly Hansen and its closest rivals
Every comparison with Helly Hansen
16 comparisons
- Arc'teryx vs Helly Hansen
- Barbour vs Helly Hansen
- DeWalt vs Helly Hansen
- Helly Hansen vs Patagonia
- Helly Hansen vs Roxy
- Helly Hansen vs The North Face
- Carhartt vs Helly Hansen
- Helly Hansen vs Rab
- Columbia vs Helly Hansen
- Helly Hansen vs Volcom
- Helly Hansen vs Spyder
- Burton vs Helly Hansen
- Helly Hansen vs Portwest
- Helly Hansen vs Mascot
- Helly Hansen vs Salomon
- Dickies vs Helly Hansen
How has branded search demand for Helly Hansen changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Helly Hansen worldwide fell from 823K to 550K.
- Across the 12 months ending September 2026, Helly Hansen’s estimated Share of Search among snow pants brands worldwide decreased from 49.3% to 38.9%.
- Across the 12 months ending September 2026, Helly Hansen’s estimated Share of Search among snow pants brands worldwide peaked at 51.6% in November 2025 and was lowest at 28.2% in July 2026.
How did search popularity change for snow pants brands worldwide in September 2026?
4 changes
In September 2026, Helly Hansen overtook Roxy to become the leader among snow pants brands worldwide, with 38.9% estimated Share of Search.
In September 2026, Burton gained estimated Share of Search among snow pants brands worldwide, from 6.9% to 7.9%.
In September 2026, Roxy lost estimated Share of Search among snow pants brands worldwide, from 42.6% to 38.9%.
In September 2026, Volcom lost estimated Share of Search among snow pants brands worldwide, from 15.6% to 14.2%.
Where does Helly Hansen compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ski jackets | 4th of 6 | 5.6% | Show ranking |
| Waterproof jacket brands | 3rd of 6 | 9.9% | Show ranking |
| Snow pants brands | 1st of 4 | 38.9% | Shown above |
| Work trousers brands | 2nd of 5 | 41.5% | Show ranking |
How is Helly Hansen measured?
Brandwave collects information about searches that people make online using Helly Hansen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hellyhansen
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