How popular isHelly Hansen in search?
In September 2026, there were an estimated 550K branded searches for Helly Hansen worldwide which is down 33.2% over the last 12 months. Helly Hansen holds 9.9% estimated Share of Search among waterproof jacket brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which waterproof jacket brands compete with Helly Hansen?
Share of Search by month for Patagonia, Barbour, Helly Hansen, Carhartt, Rab, Columbia. The figures are in the table below the chart.
View monthly share of search table
| Month | Patagonia | Barbour | Helly Hansen | Carhartt | Rab | Columbia |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 22.2% | 10% | 10% | 3.7% | 4.5% |
| Nov 2025 | 46.9% | 17.2% | 11.4% | 14.1% | 3.4% | 7% |
| Dec 2025 | 43.4% | 19.4% | 10.6% | 15.9% | 3.2% | 7.4% |
| Jan 2026 | 51.3% | 15.3% | 12.6% | 10.3% | 4.6% | 5.9% |
| Feb 2026 | 56.2% | 13.8% | 11.3% | 7.5% | 6.2% | 5% |
| Mar 2026 | 59.6% | 17.8% | 8% | 5.4% | 5.4% | 3.9% |
| Apr 2026 | 59.1% | 17.8% | 7.9% | 4.3% | 6.5% | 4.3% |
| May 2026 | 60.7% | 14.9% | 10% | 3.7% | 6.7% | 4.1% |
| Jun 2026 | 65.3% | 10.7% | 8.8% | 3.9% | 7.2% | 4.1% |
| Jul 2026 | 64.3% | 10.6% | 8.6% | 3.9% | 8.6% | 4% |
| Aug 2026 | 56.6% | 17% | 9.3% | 5.1% | 7.6% | 4.3% |
| Sep 2026 | 49.2% | 21.9% | 9.9% | 8.1% | 6.6% | 4.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.2% | 2.7M | 0% | -7.5 points | |
| 2, held 2nd | 21.9% | 1.2M | +48.2% | +4.9 points | |
| 3, held 3rd | 9.9% | 550K | +22.2% | +0.6 points | |
| 4, moved from 5th to 4th | 8.1% | 450K | +82.9% | +3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.6% | 368K | 0% | -1 pointsmoved from 4th to 5th | |
| 6, held 6th | 4.4% | 246K | +17% | +0.1 points |
49.2%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -7.5 points.
2.
Barbour21.9%
Held 2nd. 1.2M estimated branded searches, +48.2% vs prior month. Share +4.9 points.
9.9%
Held 3rd. 550K estimated branded searches, +22.2% vs prior month. Share +0.6 points.
4.
Carhartt8.1%
Moved from 5th to 4th. 450K estimated branded searches, +82.9% vs prior month. Share +3 points.
5.
Rab
6.6%
Moved from 4th to 5th. 368K estimated branded searches, 0% vs prior month. Share -1 points.
6.
Columbia4.4%
Held 6th. 246K estimated branded searches, +17% vs prior month. Share +0.1 points.
Compare search popularity between Helly Hansen and its closest rivals
Every comparison with Helly Hansen
20 comparisons
- Arc'teryx vs Helly Hansen
- Barbour vs Helly Hansen
- Helly Hansen vs Patagonia
- Helly Hansen vs The North Face
- DeWalt vs Helly Hansen
- Carhartt vs Helly Hansen
- Burton vs Helly Hansen
- Helly Hansen vs Rab
- Columbia vs Helly Hansen
- Helly Hansen vs Volcom
- Helly Hansen vs Spyder
- Helly Hansen vs Salomon
- Helly Hansen vs Mascot
- Dickies vs Helly Hansen
- Crewsaver vs Helly Hansen
- Helly Hansen vs Roxy
- Helly Hansen vs NRS
- Baltic vs Helly Hansen
- Helly Hansen vs Whitworths
- Helly Hansen vs Portwest
How has branded search demand for Helly Hansen changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Helly Hansen worldwide fell from 823K to 550K.
- Across the 12 months ending September 2026, Helly Hansen’s estimated Share of Search among waterproof jacket brands worldwide peaked at 12.6% in January 2026 and was lowest at 7.9% in April 2026.
- Across the 12 months ending September 2026, Helly Hansen rose from 4th to 3rd among waterproof jacket brands worldwide.
How did search popularity change for waterproof jacket brands worldwide in September 2026?
6 changes
In September 2026, Carhartt overtook Rab to rank 4th among waterproof jacket brands worldwide, with 8.1% estimated Share of Search.
In September 2026, Barbour gained estimated Share of Search among waterproof jacket brands worldwide, from 17% to 21.9%.
In September 2026, Helly Hansen gained estimated Share of Search among waterproof jacket brands worldwide, from 9.3% to 9.9%.
In September 2026, Patagonia lost estimated Share of Search among waterproof jacket brands worldwide, from 56.6% to 49.2%.
In September 2026, Rab lost estimated Share of Search among waterproof jacket brands worldwide, from 7.6% to 6.6%.
Estimated monthly branded searches for Columbia worldwide fell 33% over 12 measured months, from 366K to 246K in September 2026.
Where does Helly Hansen compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ski jackets | 4th of 6 | 5.6% | Show ranking |
| Waterproof jacket brands | 3rd of 6 | 9.9% | Shown above |
| Work trousers brands | 2nd of 5 | 43.5% | Show ranking |
| Snow pants brands | 1st of 4 | 64.9% | Show ranking |
| Buoyancy aid brands | 1st of 4 | 99.6% | Show ranking |
| Sailing gloves brands | 1st of 3 | 99.7% | Show ranking |
How is Helly Hansen measured?
Brandwave collects information about searches that people make online using Helly Hansen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hellyhansen
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Is Helly Hansen your brand?
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