Helly Hansen vs Patagonia:Which is more popular by branded search?
In August 2026, Patagonia had more branded searches than Helly Hansen among ski jackets worldwide. Patagonia was estimated to have 2.7M branded searches compared to Helly Hansen’s 450K, and held a 39.1% Share of Search versus Helly Hansen’s 6.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Helly Hansen or Patagonia?
Compare the ski jackets people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Patagonia, Helly Hansen. The figures are in the table below the chart.
View monthly share of search table
| Month | Patagonia | Arc'teryx | The North Face | Helly Hansen | Salomon | Spyder |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 24.7% | 30.1% | 7.4% | 0.84% | 0.16% |
| Nov 2025 | 32.4% | 26.5% | 32.4% | 7.9% | 0.61% | 0.14% |
| Dec 2025 | 30.5% | 30.5% | 30.5% | 7.5% | 0.7% | 0.2% |
| Jan 2026 | 32.3% | 26.4% | 32.3% | 7.9% | 0.9% | 0.26% |
| Feb 2026 | 36.8% | 24.6% | 30.1% | 7.4% | 0.96% | 0.2% |
| Mar 2026 | 41.9% | 22.9% | 28% | 5.6% | 1.3% | 0.19% |
| Apr 2026 | 44% | 24.1% | 24.1% | 5.9% | 1.6% | 0.19% |
| May 2026 | 41.2% | 22.6% | 27.5% | 6.8% | 1.8% | 0.15% |
| Jun 2026 | 43.9% | 24% | 24% | 5.9% | 2.1% | 0.13% |
| Jul 2026 | 41.7% | 22.8% | 27.8% | 5.6% | 2% | 0.15% |
| Aug 2026 | 39.1% | 26.1% | 26.1% | 6.4% | 2% | 0.17% |
| Sep 2026 | — | — | — | — | — | — |
How has the Helly Hansen and Patagonia comparison changed over the last 12 months?
3 findings
- Patagonia was ahead of Helly Hansen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Helly Hansen’s estimated Share of Search among ski jackets worldwide moved from 7.4% to 6.4%, and its estimated monthly branded searches moved from 823K to 450K.
- Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among ski jackets worldwide moved from 36.8% to 39.1%, and its estimated monthly branded searches moved from 4.1M to 2.7M.
How did search popularity change for ski jackets worldwide in August 2026?
2 changes
In August 2026, Helly Hansen gained estimated Share of Search among ski jackets worldwide, from 5.6% to 6.4%.
In August 2026, Patagonia lost estimated Share of Search among ski jackets worldwide, from 41.7% to 39.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Helly Hansen’s and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Helly Hansen
1 branded search term
- helly hansen
Patagonia
1 branded search term
- patagonia
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.