Brandwave

Waterproof Jacket brands:Which are searched most?

In September 2026, Nike was the most searched among waterproof Jacket brands worldwide, with an estimated 24.3M branded searches and 81.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nike81.4%
  2. Patagonia9.2%
  3. Barbour4.1%
  4. Helly Hansen1.8%
  5. Carhartt1.5%
  6. Rab1.2%
  7. Columbia0.82%

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Share of SearchLeaderboard

Compare the waterproof jacket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among waterproof Jacket brands worldwide, by month

Share of Search by month for Nike, Patagonia, Barbour. The figures are in the table below the chart.

View monthly share of search table
MonthNikePatagoniaBarbourHelly HansenCarharttRabColumbia
Oct 202575.2%12.3%5.5%2.5%2.5%0.91%1.1%
Nov 202577.1%10.7%3.9%2.6%3.2%0.79%1.6%
Dec 202576.6%10.2%4.6%2.5%3.7%0.75%1.7%
Jan 202678.5%11%3.3%2.7%2.2%0.99%1.3%
Feb 202680.3%11.1%2.7%2.2%1.5%1.2%0.99%
Mar 202684.2%9.4%2.8%1.3%0.84%0.84%0.62%
Apr 202684.2%9.4%2.8%1.3%0.69%1%0.69%
May 202684.5%9.4%2.3%1.5%0.57%1%0.63%
Jun 202685.3%9.6%1.6%1.3%0.58%1.1%0.6%
Jul 202685.3%9.5%1.6%1.3%0.57%1.3%0.59%
Aug 202683.8%9.2%2.8%1.5%0.83%1.2%0.7%
Sep 202681.4%9.2%4.1%1.8%1.5%1.2%0.82%

This month’s ranking, September 2026

  1. 1.Nike

    81.4%

    Held 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share -2.4 points.

  2. 2.Patagonia

    9.2%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Barbour

    4.1%

    Held 3rd. 1.2M estimated branded searches, +48.2% vs prior month. Share +1.3 points.

  4. 4.Helly Hansen

    1.8%

    Held 4th. 550K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  5. 5.Carhartt

    1.5%

    Moved from 6th to 5th. 450K estimated branded searches, +82.9% vs prior month. Share +0.7 points.

  6. 6.Rab

    1.2%

    Moved from 5th to 6th. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Columbia

    0.82%

    Held 7th. 246K estimated branded searches, +17% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among waterproof Jacket brands worldwide?

In September 2026, Nike was the most searched among waterproof Jacket brands worldwide, with an estimated 24.3M branded searches and 81.4% estimated Share of Search within this set. Patagonia is in 2nd place, 72.2 percentage points behind at 9.2% Share of Search.

Global waterproof Jacket brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Nike75.2% → 81.4%85.3%Jun 202675.2%Oct 20251st
Patagonia12.3% → 9.2%12.3%Oct 20259.2%Sep 20262nd
Barbour5.5% → 4.1%5.5%Oct 20251.6%Jul 20263rd
Helly Hansen2.5% → 1.8%2.7%Jan 20261.3%Apr 20265th → 4th
Carhartt2.5% → 1.5%3.7%Dec 20250.57%May 20264th → 5th
Rab0.91% → 1.2%1.3%Jul 20260.75%Dec 20257th → 6th
Columbia1.1% → 0.82%1.7%Dec 20250.59%Jul 20266th → 7th

Each finding as a sentence

  • Across the 12 months ending September 2026, Nike’s estimated Share of Search among waterproof Jacket brands worldwide increased from 75.2% to 81.4%.
  • Across the 12 months ending September 2026, Patagonia’s estimated Share of Search among waterproof Jacket brands worldwide decreased from 12.3% to 9.2%.
  • Across the 12 months ending September 2026, Barbour’s estimated Share of Search among waterproof Jacket brands worldwide decreased from 5.5% to 4.1%.
  • Across the 12 months ending September 2026, Helly Hansen’s estimated Share of Search among waterproof Jacket brands worldwide decreased from 2.5% to 1.8%.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among waterproof Jacket brands worldwide decreased from 2.5% to 1.5%.
  • Across the 12 months ending September 2026, Nike’s estimated Share of Search among waterproof Jacket brands worldwide peaked at 85.3% in June 2026 and was lowest at 75.2% in October 2025.
  • Across the 12 months ending September 2026, Barbour’s estimated Share of Search among waterproof Jacket brands worldwide peaked at 5.5% in October 2025 and was lowest at 1.6% in July 2026.
  • Across the 12 months ending September 2026, Helly Hansen’s estimated Share of Search among waterproof Jacket brands worldwide peaked at 2.7% in January 2026 and was lowest at 1.3% in April 2026.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among waterproof Jacket brands worldwide peaked at 3.7% in December 2025 and was lowest at 0.57% in May 2026.
  • Across the 12 months ending September 2026, Columbia’s estimated Share of Search among waterproof Jacket brands worldwide peaked at 1.7% in December 2025 and was lowest at 0.59% in July 2026.
  • Across the 12 months ending September 2026, Helly Hansen rose from 5th to 4th among waterproof Jacket brands worldwide.
  • Across the 12 months ending September 2026, Carhartt fell from 4th to 5th among waterproof Jacket brands worldwide.
  • Across the 12 months ending September 2026, Rab rose from 7th to 6th among waterproof Jacket brands worldwide.
  • Across the 12 months ending September 2026, Columbia fell from 6th to 7th among waterproof Jacket brands worldwide.

How did search popularity change for waterproof Jacket brands worldwide in September 2026?

  1. In September 2026, Carhartt overtook Rab to rank 5th among waterproof Jacket brands worldwide, with 1.5% estimated Share of Search.

  2. In September 2026, Barbour gained estimated Share of Search among waterproof Jacket brands worldwide, from 2.8% to 4.1%.

  3. In September 2026, Nike lost estimated Share of Search among waterproof Jacket brands worldwide, from 83.8% to 81.4%.

  4. Estimated monthly branded searches for Rab worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

  5. Estimated monthly branded searches for Helly Hansen worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.

  6. Estimated monthly branded searches for Patagonia worldwide fell 33% over 12 measured months, from 4.1M to 2.7M in September 2026.

  7. Estimated monthly branded searches for Columbia worldwide fell 33% over 12 measured months, from 366K to 246K in September 2026.

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