Brandwave

How popular isCarhartt in search?

In September 2026, there were an estimated 450K branded searches for Carhartt worldwide which is down 45.3% over the last 12 months. Carhartt holds 8.1% estimated Share of Search among waterproof jacket brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Patagonia49.2%
  2. Barbour21.9%
  3. Helly Hansen9.9%
  4. Carhartt8.1%
  5. Rab6.6%
  6. Columbia4.4%
Carhartt website (opens in a new tab)

Follow Carhartt and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which waterproof jacket brands compete with Carhartt?

Carhartt against waterproof jacket brands worldwide, by month

Share of Search by month for Patagonia, Barbour, Helly Hansen, Carhartt, Rab, Columbia. The figures are in the table below the chart.

View monthly share of search table
MonthPatagoniaBarbourHelly HansenCarharttRabColumbia
Oct 202549.7%22.2%10%10%3.7%4.5%
Nov 202546.9%17.2%11.4%14.1%3.4%7%
Dec 202543.4%19.4%10.6%15.9%3.2%7.4%
Jan 202651.3%15.3%12.6%10.3%4.6%5.9%
Feb 202656.2%13.8%11.3%7.5%6.2%5%
Mar 202659.6%17.8%8%5.4%5.4%3.9%
Apr 202659.1%17.8%7.9%4.3%6.5%4.3%
May 202660.7%14.9%10%3.7%6.7%4.1%
Jun 202665.3%10.7%8.8%3.9%7.2%4.1%
Jul 202664.3%10.6%8.6%3.9%8.6%4%
Aug 202656.6%17%9.3%5.1%7.6%4.3%
Sep 202649.2%21.9%9.9%8.1%6.6%4.4%

  1. 1.Patagonia

    49.2%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -7.5 points.

  2. 2.Barbour

    21.9%

    Held 2nd. 1.2M estimated branded searches, +48.2% vs prior month. Share +4.9 points.

  3. 3.Helly Hansen

    9.9%

    Held 3rd. 550K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  4. 4.Carhartt

    8.1%

    Moved from 5th to 4th. 450K estimated branded searches, +82.9% vs prior month. Share +3 points.

  5. 5.Rab

    6.6%

    Moved from 4th to 5th. 368K estimated branded searches, 0% vs prior month. Share -1 points.

  6. 6.Columbia

    4.4%

    Held 6th. 246K estimated branded searches, +17% vs prior month. Share +0.1 points.

Compare search popularity between Carhartt and its closest rivals

Every comparison with Carhartt

How has branded search demand for Carhartt changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Carhartt worldwide fell from 823K to 450K.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among waterproof jacket brands worldwide decreased from 10% to 8.1%.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among waterproof jacket brands worldwide peaked at 15.9% in December 2025 and was lowest at 3.7% in May 2026.
  • Across the 12 months ending September 2026, Carhartt fell from 3rd to 4th among waterproof jacket brands worldwide.

How did search popularity change for waterproof jacket brands worldwide in September 2026?

  1. In September 2026, Carhartt overtook Rab to rank 4th among waterproof jacket brands worldwide, with 8.1% estimated Share of Search.

  2. In September 2026, Barbour gained estimated Share of Search among waterproof jacket brands worldwide, from 17% to 21.9%.

  3. In September 2026, Helly Hansen gained estimated Share of Search among waterproof jacket brands worldwide, from 9.3% to 9.9%.

  4. In September 2026, Patagonia lost estimated Share of Search among waterproof jacket brands worldwide, from 56.6% to 49.2%.

  5. In September 2026, Rab lost estimated Share of Search among waterproof jacket brands worldwide, from 7.6% to 6.6%.

  6. Estimated monthly branded searches for Columbia worldwide fell 33% over 12 measured months, from 366K to 246K in September 2026.

Where does Carhartt compete?

Carhartt is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hoodies4th of 62.2%Show ranking
Steel toe boot brands5th of 77.8%Show ranking
Waterproof jacket brands4th of 68.1%Shown above
Tool bag brands4th of 89.9%Show ranking
Tool belt brands4th of 511.2%Show ranking
Bucket hat brands3rd of 321.2%Show ranking
Backpack cooler brands2nd of 724.2%Show ranking
Base layer brands2nd of 626.7%Show ranking
Cargo pants brands2nd of 432.2%Show ranking
Overalls women brands2nd of 334.9%Show ranking
Work shirts brands2nd of 538.8%Show ranking
Work pants brands2nd of 539.5%Show ranking
Lunch cooler brands1st of 345.7%Show ranking
Softshell jacket brands1st of 363.1%Show ranking
Cargo shorts brands1st of 478.1%Show ranking
Car seat cover brands1st of 680.1%Show ranking
Boiler suit brands1st of 393.8%Show ranking
Work shorts brands1st of 496.2%Show ranking

How is Carhartt measured?

Brandwave collects information about searches that people make online using Carhartt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • carhartt jacket

Do you work for Carhartt? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Carhartt your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free