Carhartt vs Wet Okole:Which is searched more?
In August 2026, Carhartt had more branded searches than Wet Okole among car seat cover brands worldwide. Carhartt was estimated to have 246K branded searches compared to Wet Okole’s 3.6K, and held a 74.5% Share of Search versus Wet Okole’s 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Carhartt or Wet Okole?
Compare the car seat cover brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Carhartt, Wet Okole. The figures are in the table below the chart.
View monthly share of search table
| Month | Carhartt | Wet Okole |
|---|---|---|
| Oct 2025 | 87.5% | 0.57% |
| Nov 2025 | 92.9% | 0.33% |
| Dec 2025 | 94% | 0.41% |
| Jan 2026 | 89.1% | 0.58% |
| Feb 2026 | 82.8% | 0.81% |
| Mar 2026 | 72.4% | 1.3% |
| Apr 2026 | 66.8% | 1.5% |
| May 2026 | 62.3% | 1.7% |
| Jun 2026 | 63.9% | 1.4% |
| Jul 2026 | 63.9% | 1.4% |
| Aug 2026 | 74.5% | 1.1% |
| Sep 2026 | — | — |
How has the Carhartt and Wet Okole comparison changed over the last 12 months?
3 findings
- Carhartt was ahead of Wet Okole in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Carhartt’s estimated Share of Search among car seat cover brands worldwide moved from 87.5% to 74.5%, and its estimated monthly branded searches moved from 823K to 246K.
- Across the 11 months ending August 2026, Wet Okole’s estimated Share of Search among car seat cover brands worldwide moved from 0.57% to 1.1%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
How did search popularity change for car seat cover brands worldwide in August 2026?
2 changes
In August 2026, Carhartt gained estimated Share of Search among car seat cover brands worldwide, from 63.9% to 74.5%.
Wet Okole’s estimated Share of Search among car seat cover brands worldwide has lost ground for 3 months in a row, from 1.7% to 1.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Carhartt’s and Wet Okole’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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