Brandwave

BDK vs EKR:Which is more popular?

In September 2026, BDK had more branded searches than EKR among car seat cover brands worldwide. BDK had about 74,000 branded searches, while EKR had 12,100. BDK made up 51.7% of all car seat cover brand searches we track, and EKR accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about car seat cover brands, EKR appeared in three of the four answers and BDK in none.

Among car seat cover brands worldwide in September 2026

Who do people search for more?

BDK, about 6 searches for every 1 for EKR

BDK 74K searchesEKR 12.1K searches

Who does AI mention more?

EKR, mentioned in 3 of 4 answers, BDK in 0

EKR in 3 of 4BDK in 0 of 4

Who does AI recommend more?

EKR, the only one of the two named

EKR first in 2BDK never named

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Top car seat cover brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, EKR was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. BDK did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Covercraft1st
  2. EKR2nd
  3. Wet Okole3rd
  4. Carhartt4th
  5. FH Group5th
  6. BDK–
  7. Gorla–
  8. Leader Accessories–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Covercraft4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • EKR3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Carhartt3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wet Okole2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • FH Group1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BDK0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gorla0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Leader Accessories0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about car seat cover brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is BDK or EKR more popular in search?

This chart shows how often people search Google for BDK and EKR by name. Each line represents a brand's share of searches for all eight car seat cover brands we track, month by month, from English-language searches worldwide.

BDK and EKR among car seat cover brands worldwide, by month

Share of searches by month for BDK, EKR. The figures are in the table below the chart.

View monthly share of searches table
MonthBDKGorlaCovercraftEKRWet OkoleFH GroupCarharttLeader Accessories
Oct 202542.1%34.4%12.6%4.6%3.8%1.1%1.1%0.33%
Nov 202551.9%23.2%12.7%5.7%3.8%1.1%1.3%0.34%
Dec 202549.3%22.1%14.7%5.4%5.4%1.3%1.5%0.26%
Jan 202647.4%25.9%14.2%5.2%4.2%1.3%1.5%0.31%
Feb 202650.7%22.7%15.2%5.5%3.7%1.1%0.84%0.27%
Mar 202650.7%22.7%15.2%5.5%3.7%1.1%0.89%0.27%
Apr 202645.5%24.9%16.7%7.4%3.3%1.2%0.75%0.29%
May 202644.8%24.5%16.4%9%3.3%0.96%0.74%0.36%
Jun 202645.4%20.3%20.3%9.1%2.7%0.98%0.75%0.44%
Jul 202645.4%20.3%20.3%9.1%2.7%1.2%0.66%0.36%
Aug 202647.6%14.2%21.3%11.6%2.8%1.3%0.79%0.38%
Sep 202651.7%23.1%12.6%8.5%2%1.1%0.7%0.27%

How has the BDK and EKR comparison changed over the last 12 months?

3 findings
  • BDK was ahead of EKR in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BDK’s share of searches among car seat cover brands worldwide moved from 42.1% to 51.7%, and its estimated monthly branded searches moved from 60.5K to 74K.
  • Across the 12 months ending September 2026, EKR’s share of searches among car seat cover brands worldwide moved from 4.6% to 8.5%, and its estimated monthly branded searches moved from 6.6K to 12.1K.

How did search popularity change for car seat cover brands worldwide in September 2026?

2 changes

  1. In September 2026, BDK gained share of searches among car seat cover brands worldwide, from 47.6% to 51.7%.

  2. In September 2026, EKR lost share of searches among car seat cover brands worldwide, from 11.6% to 8.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BDK’s and EKR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BDK

1 branded search term

  • bdk

EKR

1 branded search term

  • ekr seat covers

How the Brand Demand Index is measured

Other head-to-heads among car seat cover brands

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