Brandwave

How popular isCarhartt in search?

In August 2026, there were an estimated 246K branded searches for Carhartt worldwide which is down 70.1% over the last 11 months. Carhartt holds 74.5% estimated Share of Search among car seat cover brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Carhartt74.5%
  2. BDK18.3%
  3. Gorla5.5%
  4. Wet Okole1.1%
  5. FH Group0.48%
  6. Leader Accessories0.15%
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Which car seat cover brands compete with Carhartt?

Carhartt against car seat cover brands worldwide, by month

Share of Search by month for Carhartt, BDK, Gorla. The figures are in the table below the chart.

View monthly share of search table
MonthCarharttBDKGorlaWet OkoleFH GroupLeader Accessories
Oct 202587.5%6.4%5.3%0.57%0.17%0.05%
Nov 202592.9%4.6%2.1%0.33%0.1%0.03%
Dec 202594%3.8%1.7%0.41%0.1%0.02%
Jan 202689.1%6.5%3.6%0.58%0.17%0.04%
Feb 202682.8%11.1%5%0.81%0.24%0.06%
Mar 202672.4%17.8%8%1.3%0.39%0.09%
Apr 202666.8%20.1%11%1.5%0.53%0.13%
May 202662.3%22.8%12.5%1.7%0.49%0.18%
Jun 202663.9%23.4%10.5%1.4%0.5%0.23%
Jul 202663.9%23.4%10.5%1.4%0.62%0.19%
Aug 202674.5%18.3%5.5%1.1%0.48%0.15%
Sep 2026——————

  1. 1.Carhartt

    74.5%

    Held 1st. 246K estimated branded searches, +49.1% vs prior month. Share +10.6 points.

  2. 2.BDK

    18.3%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -5.1 points.

  3. 3.Gorla

    5.5%

    Held 3rd. 18.1K estimated branded searches, -33.2% vs prior month. Share -5 points.

  4. 4.Wet Okole

    1.1%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.FH Group

    0.48%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Leader Accessories

    0.15%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Carhartt and its closest rivals

How has branded search demand for Carhartt changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Carhartt worldwide fell from 823K to 246K.
  • Across the 11 months ending August 2026, Carhartt’s estimated Share of Search among car seat cover brands worldwide decreased from 87.5% to 74.5%.
  • Across the 11 months ending August 2026, Carhartt’s estimated Share of Search among car seat cover brands worldwide peaked at 94% in December 2025 and was lowest at 62.3% in May 2026.

How did search popularity change for car seat cover brands worldwide in August 2026?

  1. In August 2026, Carhartt gained estimated Share of Search among car seat cover brands worldwide, from 63.9% to 74.5%.

  2. In August 2026, BDK lost estimated Share of Search among car seat cover brands worldwide, from 23.4% to 18.3%.

  3. In August 2026, Gorla lost estimated Share of Search among car seat cover brands worldwide, from 10.5% to 5.5%.

  4. Wet Okole’s estimated Share of Search among car seat cover brands worldwide has lost ground for 3 months in a row, from 1.7% to 1.1% in August 2026.

Where does Carhartt compete?

Carhartt is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hoodies4th of 61.3%Show ranking
Car seat cover brands1st of 674.5%Shown above

How is Carhartt measured?

Brandwave collects information about searches that people make online using Carhartt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • carhartt jacket

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How the Brand Demand Index is measured

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