Carhartt vs Mammut:Which is searched more?
In September 2026, Carhartt and Mammut were level on Share of Search among softshell Jacket brands worldwide, with an estimated 450K branded searches each, at 39.3% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Carhartt or Mammut?
Compare the softshell jacket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Carhartt, Mammut. The figures are in the table below the chart.
View monthly share of search table
| Month | Carhartt | Mammut | Columbia |
|---|---|---|---|
| Oct 2025 | 50.2% | 27.4% | 22.4% |
| Nov 2025 | 53.5% | 19.6% | 26.8% |
| Dec 2025 | 54.6% | 20% | 25.4% |
| Jan 2026 | 44.7% | 29.9% | 25.4% |
| Feb 2026 | 37.5% | 37.5% | 25% |
| Mar 2026 | 31% | 46.3% | 22.7% |
| Apr 2026 | 26.1% | 47.8% | 26.1% |
| May 2026 | 23% | 51.3% | 25.7% |
| Jun 2026 | 23.4% | 52.3% | 24.3% |
| Jul 2026 | 23.4% | 52.2% | 24.3% |
| Aug 2026 | 27.2% | 49.7% | 23.2% |
| Sep 2026 | 39.3% | 39.3% | 21.4% |
How has the Carhartt and Mammut comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Mammut took it in March 2026.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among softshell Jacket brands worldwide moved from 50.2% to 39.3%, and its estimated monthly branded searches moved from 823K to 450K.
- Across the 12 months ending September 2026, Mammut’s estimated Share of Search among softshell Jacket brands worldwide moved from 27.4% to 39.3%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for softshell Jacket brands worldwide in September 2026?
2 changes
In September 2026, Carhartt overtook Mammut to become the leader among softshell Jacket brands worldwide, with 39.3% estimated Share of Search.
In September 2026, Mammut lost estimated Share of Search among softshell Jacket brands worldwide, from 49.7% to 39.3%.
Other head-to-heads among softshell Jacket brands
How each brand is measured
Brandwave collects information about searches that people make online using Carhartt’s and Mammut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.