How popular isMammut in search?
Mammut has no measured branded demand worldwide yet. These are worldwide searches for English-language branded terms.
Follow Mammut and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which softshell jacket brands compete with Mammut?
Share of Search by month for Carhartt, Columbia, Mammut. The figures are in the table below the chart.
View monthly share of search table
| Month | Carhartt | Columbia | Mammut |
|---|---|---|---|
| Oct 2025 | 69.2% | 30.8% | — |
| Nov 2025 | 66.6% | 33.4% | — |
| Dec 2025 | 68.3% | 31.7% | — |
| Jan 2026 | 63.8% | 36.2% | — |
| Feb 2026 | 60% | 40% | — |
| Mar 2026 | 57.7% | 42.3% | — |
| Apr 2026 | 50% | 50% | — |
| May 2026 | 47.2% | 52.8% | — |
| Jun 2026 | 49.1% | 50.9% | — |
| Jul 2026 | 49.1% | 50.9% | — |
| Aug 2026 | 54% | 46% | — |
| Sep 2026 | 64.7% | 35.3% | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.7% | 450K | +82.9% | +10.7 points | |
| 2, held 2nd | 35.3% | 246K | +17% | -10.7 points | |
| —, not measured this month | — | — | — | — |
Compare search popularity between Mammut and its closest rivals
How did search popularity change for softshell jacket brands worldwide in September 2026?
2 changes
In September 2026, Carhartt gained estimated Share of Search among softshell jacket brands worldwide, from 54% to 64.7%.
In September 2026, Columbia lost estimated Share of Search among softshell jacket brands worldwide, from 46% to 35.3%.
Where does Mammut compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Climbing harness brands | — | — | Show ranking |
| Rope bag brands | — | — | Show ranking |
| Static rope brands | — | — | Show ranking |
| Climbing gear brands | — | — | Show ranking |
| Softshell jacket brands | — | — | Shown above |
| Climbing rope brands | — | — | Show ranking |
How is Mammut measured?
Brandwave collects information about searches that people make online using Mammut’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- mammut climbing harness
- mammut harness
- mammut jacket
- mammut softshell
Do you work for Mammut? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Mammut your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.