Brandwave

How popular isMammut in search?

In September 2026, there were an estimated 17.2K branded searches for Mammut worldwide which is down 10.9% over the last 12 months. Mammut holds 3.4% estimated Share of Search among climbing rope brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Black Diamond71.7%
  2. Petzl21.4%
  3. Sterling3.5%
  4. Mammut3.4%
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Which climbing rope brands compete with Mammut?

Mammut against climbing rope brands worldwide, by month

Share of Search by month for Black Diamond, Petzl, Sterling, Mammut. The figures are in the table below the chart.

View monthly share of search table
MonthBlack DiamondPetzlSterlingMammut
Oct 202570.2%21%5.2%3.7%
Nov 202571%21.3%3.5%4.3%
Dec 202575%18.3%3%3.7%
Jan 202671.9%21.6%2.9%3.7%
Feb 202670.8%21.2%4.3%3.8%
Mar 202671.4%21.3%4.3%3%
Apr 202671.5%21.4%4.3%2.8%
May 202671.7%21.4%4.3%2.5%
Jun 202670.7%21.3%5.2%2.8%
Jul 202675.3%18.5%3.7%2.5%
Aug 202672.1%21.6%3.5%2.8%
Sep 202671.7%21.4%3.5%3.4%

  1. 1.Black Diamond

    71.7%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Petzl

    21.4%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Sterling

    3.5%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Mammut

    3.4%

    Held 4th. 17.2K estimated branded searches, +22% vs prior month. Share +0.6 points.

Compare search popularity between Mammut and its closest rivals

Every comparison with Mammut

How has branded search demand for Mammut changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Mammut worldwide fell from 19.3K to 17.2K.
  • Across the 12 months ending September 2026, Mammut’s estimated Share of Search among climbing rope brands worldwide peaked at 4.3% in November 2025 and was lowest at 2.5% in July 2026.

How did search popularity change for climbing rope brands worldwide in September 2026?

  1. In September 2026, Mammut gained estimated Share of Search among climbing rope brands worldwide, from 2.8% to 3.4%.

  2. Sterling’s estimated Share of Search among climbing rope brands worldwide has lost ground for 3 months in a row, from 5.2% to 3.5% in September 2026.

Where does Mammut compete?

Mammut is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Climbing harness brands6th of 60.28%Show ranking
Rope bag brands6th of 60.28%Show ranking
Static rope brands6th of 70.44%Show ranking
Climbing gear brands5th of 50.45%Show ranking
Softshell jacket brands3rd of 32.4%Show ranking
Climbing rope brands4th of 43.4%Shown above

How is Mammut measured?

Brandwave collects information about searches that people make online using Mammut’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • mammut climbing harness
  • mammut harness
  • mammut jacket
  • mammut softshell

Do you work for Mammut? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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