Mammut vs Petzl:Which is more popular by branded search?
In August 2026, Mammut had more branded searches than Petzl among climbing gear brands worldwide. Mammut was estimated to have 450K branded searches compared to Petzl’s 110K, and held a 10.5% Share of Search versus Petzl’s 2.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mammut or Petzl?
Compare the climbing gear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mammut, Petzl. The figures are in the table below the chart.
View monthly share of search table
| Month | DMM | Mammut | Black Diamond | Petzl | Edelrid |
|---|---|---|---|---|---|
| Oct 2025 | 78% | 10.5% | 8.6% | 2.6% | 0.42% |
| Nov 2025 | 74.3% | 12.2% | 10% | 3% | 0.49% |
| Dec 2025 | 74.8% | 12.3% | 10% | 2.5% | 0.4% |
| Jan 2026 | 78% | 10.5% | 8.6% | 2.6% | 0.35% |
| Feb 2026 | 78% | 10.5% | 8.6% | 2.6% | 0.42% |
| Mar 2026 | 77.9% | 10.5% | 8.6% | 2.6% | 0.52% |
| Apr 2026 | 79.4% | 8.7% | 8.7% | 2.6% | 0.53% |
| May 2026 | 79.4% | 8.7% | 8.7% | 2.6% | 0.53% |
| Jun 2026 | 81.2% | 8.9% | 7.3% | 2.2% | 0.44% |
| Jul 2026 | 79.9% | 8.8% | 8.8% | 2.2% | 0.43% |
| Aug 2026 | 78% | 10.5% | 8.6% | 2.6% | 0.42% |
| Sep 2026 | — | — | — | — | — |
How has the Mammut and Petzl comparison changed over the last 12 months?
3 findings
- Mammut was ahead of Petzl in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mammut’s estimated Share of Search among climbing gear brands worldwide held steady at 10.5%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, Petzl’s estimated Share of Search among climbing gear brands worldwide held steady at 2.6%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for climbing gear brands worldwide in August 2026?
1 change
In August 2026, Mammut overtook Black Diamond to rank 2nd among climbing gear brands worldwide, at 10.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Mammut’s and Petzl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.