La Sportiva vs Petzl:Which is more popular?

Name: La Sportiva vs Petzl: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, La Sportiva had more branded searches than Petzl among climbing gear brands worldwide. La Sportiva had about 368,000 branded searches, while Petzl had 110,000. La Sportiva made up 8.7% of all climbing gear brand searches we track, and Petzl accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about climbing gear brands, La Sportiva appeared in all five answers and Petzl in four. Petzl was mentioned before La Sportiva in three out of five answers.

Among climbing gear brands worldwide in September 2026

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Top climbing gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, La Sportiva appeared in all five answers. Petzl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Petzl was listed before La Sportiva in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Black Diamond	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
La Sportiva	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Petzl	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Edelrid	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Mammut	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
DMM	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
SCARPA	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5

Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
La Sportiva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Petzl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Edelrid3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mammut2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DMM1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SCARPA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about climbing gear brands

5 answers

Asked ChatGPT
“Which climbing gear brand should I buy?”
1. 1Petzl
2. 2Black Diamond
3. 3La Sportiva
4. 4Edelrid
5. 5Mammut
Asked ChatGPT
“What are the best climbing gear brands?”
1. 1Petzl
2. 2Black Diamond
3. 3La Sportiva
4. 4Mammut
5. 5SCARPA
6. 6Edelrid
7. 7DMM
Asked ChatGPT
“What's the best climbing gear brand for a rock wall?”
1. 1Petzl
2. 2Black Diamond
3. 3La Sportiva
4. 4Edelrid
Searched Google, AI Overview
“rock climbing gear”
1. 1La Sportiva
2. 2Black Diamond
Searched Google, AI Overview
“climbing gear for beginners”

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is La Sportiva or Petzl more popular in search?

This chart shows how often people search Google for La Sportiva and Petzl by name. Each line represents a brand's share of searches for all seven climbing gear brands we track, month by month, from English-language searches worldwide.

La Sportiva and Petzl among climbing gear brands worldwide, by month

Month	DMM	Black Diamond	La Sportiva	Petzl	Edelrid	SCARPA	Mammut
Oct 2025	80.5%	8.8%	7.2%	2.6%	0.44%	0.29%	0.03%
Nov 2025	78.4%	10.5%	7%	3.2%	0.52%	0.28%	0.04%
Dec 2025	79%	10.6%	7.1%	2.6%	0.43%	0.29%	0.03%
Jan 2026	80.6%	8.9%	7.3%	2.7%	0.36%	0.24%	0.03%
Feb 2026	80.5%	8.8%	7.2%	2.6%	0.44%	0.29%	0.04%
Mar 2026	80.4%	8.8%	7.2%	2.6%	0.53%	0.29%	0.05%
Apr 2026	80.4%	8.8%	7.2%	2.6%	0.53%	0.29%	0.04%
May 2026	80.4%	8.8%	7.2%	2.6%	0.53%	0.29%	0.05%
Jun 2026	82.3%	7.4%	7.4%	2.2%	0.44%	0.24%	0.04%
Jul 2026	80.9%	8.9%	7.3%	2.2%	0.44%	0.29%	0.04%
Aug 2026	79.2%	8.7%	8.7%	2.6%	0.43%	0.29%	0.04%
Sep 2026	79.2%	8.7%	8.7%	2.6%	0.43%	0.29%	0.04%

How has the La Sportiva and Petzl comparison changed over the last 12 months?

3 findings

La Sportiva was ahead of Petzl in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, La Sportiva’s share of searches among climbing gear brands worldwide moved from 7.2% to 8.7%, and its estimated monthly branded searches moved from 301K to 368K.
Across the 12 months ending September 2026, Petzl’s share of searches among climbing gear brands worldwide held steady at 2.6%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for climbing gear brands worldwide in September 2026?

1 change

Estimated monthly branded searches for La Sportiva worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using La Sportiva’s and Petzl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.