DMM vs La Sportiva:Which is searched more?

Name: DMM vs La Sportiva: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, DMM had more branded searches than La Sportiva among climbing gear brands worldwide. DMM had about 3.4 million branded searches, while La Sportiva had 368,000. DMM made up 79.2% of all climbing gear brand searches we track, and La Sportiva accounted for 8.7%. These are worldwide searches for English-language branded terms.

Share of searches among climbing gear brands worldwide in September 2026Is DMM or La Sportiva more popular in search?

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Is DMM or La Sportiva more popular in search?

Compare the climbing gear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DMM and La Sportiva among climbing gear brands worldwide, by month

Month	DMM	Black Diamond	La Sportiva	Petzl	Edelrid	SCARPA	Mammut
Oct 2025	80.5%	8.8%	7.2%	2.6%	0.44%	0.29%	0.03%
Nov 2025	78.4%	10.5%	7%	3.2%	0.52%	0.28%	0.04%
Dec 2025	79%	10.6%	7.1%	2.6%	0.43%	0.29%	0.03%
Jan 2026	80.6%	8.9%	7.3%	2.7%	0.36%	0.24%	0.03%
Feb 2026	80.5%	8.8%	7.2%	2.6%	0.44%	0.29%	0.04%
Mar 2026	80.4%	8.8%	7.2%	2.6%	0.53%	0.29%	0.05%
Apr 2026	80.4%	8.8%	7.2%	2.6%	0.53%	0.29%	0.04%
May 2026	80.4%	8.8%	7.2%	2.6%	0.53%	0.29%	0.05%
Jun 2026	82.3%	7.4%	7.4%	2.2%	0.44%	0.24%	0.04%
Jul 2026	80.9%	8.9%	7.3%	2.2%	0.44%	0.29%	0.04%
Aug 2026	79.2%	8.7%	8.7%	2.6%	0.43%	0.29%	0.04%
Sep 2026	79.2%	8.7%	8.7%	2.6%	0.43%	0.29%	0.04%

How has the DMM and La Sportiva comparison changed over the last 12 months?

3 findings

DMM was ahead of La Sportiva in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, DMM’s share of searches among climbing gear brands worldwide moved from 80.5% to 79.2%, and its estimated monthly branded searches held steady at 3.4M.
Across the 12 months ending September 2026, La Sportiva’s share of searches among climbing gear brands worldwide moved from 7.2% to 8.7%, and its estimated monthly branded searches moved from 301K to 368K.

How did search popularity change for climbing gear brands worldwide in September 2026?

2 changes

DMM’s share of searches among climbing gear brands worldwide has lost ground for 3 months in a row, from 82.3% to 79.2% in September 2026.
Estimated monthly branded searches for La Sportiva worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DMM’s and La Sportiva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.