How popular isLa Sportiva in search?
In August 2026, there were an estimated 369K branded searches for La Sportiva worldwide which is up 22.2% over the last 11 months. La Sportiva holds 5.6% estimated Share of Search among trail running shoes worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does La Sportiva compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Trail running shoes | 3rd of 6 | 5.6% | Shown below |
| Hiking boots | 2nd of 6 | 29.7% | Show ranking |
Which trail running shoes compete with La Sportiva?
Share of Search by month for HOKA, Brooks, La Sportiva, Salomon. The figures are in the table below the chart.
View monthly share of search table
| Month | HOKA | Brooks | La Sportiva | Salomon | Inov-8 | Altra |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.9% | 17.5% | 5.2% | 1.6% | 0.7% | 0.02% |
| Nov 2025 | 73.9% | 19% | 4.9% | 1.5% | 0.8% | 0.02% |
| Dec 2025 | 75.4% | 17.4% | 5% | 1.6% | 0.55% | 0.01% |
| Jan 2026 | 70.9% | 19.6% | 6.7% | 2.1% | 0.73% | 0.02% |
| Feb 2026 | 71.9% | 20% | 5.7% | 1.7% | 0.63% | 0.02% |
| Mar 2026 | 72.6% | 20.4% | 4.7% | 1.7% | 0.63% | 0.01% |
| Apr 2026 | 73.4% | 19.7% | 4.7% | 1.6% | 0.63% | 0.01% |
| May 2026 | 72.3% | 20.7% | 4.6% | 1.8% | 0.62% | 0.01% |
| Jun 2026 | 72.2% | 20.2% | 4.9% | 2.1% | 0.54% | 0.01% |
| Jul 2026 | 70.3% | 21.3% | 5.4% | 2.3% | 0.59% | 0.02% |
| Aug 2026 | 72% | 19.9% | 5.6% | 2.1% | 0.5% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72% | 4.8M | +21.4% | +1.6 points | |
| 2, held 2nd | 19.9% | 1.3M | +10.7% | -1.4 points | |
| 3, held 3rd | 5.6% | 369K | +22.2% | +0.2 points | |
| 4, held 4th | 2.1% | 137K | +5% | -0.3 points | |
| 5, held 5th | 0.5% | 33.1K | 0% | -0.1 points | |
| 6, held 6th | 0.02% | 1K | +13.6% | 0 points |
1.
HOKA72%
Held 1st. 4.8M estimated branded searches, +21.4% vs prior month. Share +1.6 points.
2.
Brooks
19.9%
Held 2nd. 1.3M estimated branded searches, +10.7% vs prior month. Share -1.4 points.
5.6%
Held 3rd. 369K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
4.
Salomon2.1%
Held 4th. 137K estimated branded searches, +5% vs prior month. Share -0.3 points.
5.
Inov-80.5%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Altra0.02%
Held 6th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.
Compare search popularity between La Sportiva and its closest rivals
How has branded search demand for La Sportiva changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for La Sportiva worldwide rose from 302K to 369K.
- Across the 11 months ending August 2026, La Sportiva’s estimated Share of Search among trail running shoes worldwide peaked at 6.7% in January 2026 and was lowest at 4.6% in May 2026.
How did search popularity change for trail running shoes worldwide in August 2026?
6 changes
In August 2026, HOKA gained estimated Share of Search among trail running shoes worldwide, from 70.3% to 72%.
In August 2026, Brooks lost estimated Share of Search among trail running shoes worldwide, from 21.3% to 19.9%.
La Sportiva’s estimated Share of Search among trail running shoes worldwide has gained ground for 3 months in a row, from 4.6% to 5.6% in August 2026.
Estimated monthly branded searches for Salomon worldwide rose 46.8% over 11 measured months, from 93.4K to 137K in August 2026.
Estimated monthly branded searches for Altra worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.
Estimated monthly branded searches for Inov-8 worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
How is La Sportiva measured?
Brandwave collects information about searches that people make online using La Sportiva’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- la sportiva
- la sportiva nz
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