Columbia vs La Sportiva:Which is more popular by branded search?
In August 2026, Columbia had more branded searches than La Sportiva among hiking boots worldwide. Columbia was estimated to have 880 branded searches compared to La Sportiva’s 590, and held a 0.1% Share of Search versus La Sportiva’s 0.07%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Columbia or La Sportiva?
Compare the hiking boots people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Columbia, La Sportiva. The figures are in the table below the chart.
View monthly share of search table
| Month | Merrell | Salomon | KEEN | SCARPA | Columbia | La Sportiva |
|---|---|---|---|---|---|---|
| Oct 2025 | 83.6% | 11.8% | 3.2% | 1.3% | 0.06% | 0.07% |
| Nov 2025 | 85.6% | 10.3% | 2.8% | 1.1% | 0.11% | 0.07% |
| Dec 2025 | 83.7% | 11.9% | 3% | 1.3% | 0.08% | 0.08% |
| Jan 2026 | 81.6% | 13.7% | 3% | 1.5% | 0.09% | 0.09% |
| Feb 2026 | 82.1% | 12.7% | 3.6% | 1.5% | 0.07% | 0.09% |
| Mar 2026 | 82.9% | 12.5% | 3.2% | 1.2% | 0.08% | 0.08% |
| Apr 2026 | 82.9% | 12.1% | 3.6% | 1.2% | 0.09% | 0.07% |
| May 2026 | 81.7% | 13.3% | 3.8% | 1.1% | 0.08% | 0.07% |
| Jun 2026 | 81.9% | 13.5% | 3.4% | 1% | 0.07% | 0.06% |
| Jul 2026 | 79.2% | 15% | 4.3% | 1.4% | 0.1% | 0.07% |
| Aug 2026 | 78.9% | 15.7% | 3.8% | 1.4% | 0.1% | 0.07% |
| Sep 2026 | — | — | — | — | — | — |
How has the Columbia and La Sportiva comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Columbia took it in November 2025, La Sportiva took it in February 2026, Columbia took it in April 2026.
- Across the 11 months ending August 2026, Columbia’s estimated Share of Search among hiking boots worldwide moved from 0.06% to 0.1%, and its estimated monthly branded searches moved from 480 to 880.
- Across the 11 months ending August 2026, La Sportiva’s estimated Share of Search among hiking boots worldwide held steady at 0.07%, and its estimated monthly branded searches held steady at 590.
How did search popularity change for hiking boots worldwide in August 2026?
1 change
Estimated monthly branded searches for Columbia worldwide rose 83.3% over 11 measured months, from 480 to 880 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Columbia’s and La Sportiva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Columbia
1 branded search term
- columbia nz
La Sportiva
1 branded search term
- la sportiva nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.