How popular isAltra in search?
In September 2026, there were an estimated 301K branded searches for Altra worldwide which is up 22.4% over the last 12 months. Altra holds 5.8% estimated Share of Search among hiking shoe brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which hiking shoe brands compete with Altra?
Share of Search by month for HOKA, Merrell, Altra, Columbia. The figures are in the table below the chart.
View monthly share of search table
| Month | HOKA | Merrell | Altra | Columbia | KEEN |
|---|---|---|---|---|---|
| Oct 2025 | 76.8% | 11.8% | 4.4% | 6.5% | 0.44% |
| Nov 2025 | 71.8% | 12.2% | 3.9% | 11.8% | 0.39% |
| Dec 2025 | 74.1% | 10.8% | 3.3% | 11.4% | 0.38% |
| Jan 2026 | 73.5% | 12.7% | 4.6% | 8.7% | 0.46% |
| Feb 2026 | 77.7% | 11.6% | 4.1% | 6.1% | 0.51% |
| Mar 2026 | 78.8% | 11.9% | 5.1% | 3.7% | 0.45% |
| Apr 2026 | 79.3% | 11.7% | 5.1% | 3.4% | 0.5% |
| May 2026 | 79.2% | 12.1% | 5% | 3.1% | 0.55% |
| Jun 2026 | 78.1% | 14% | 4.3% | 3% | 0.58% |
| Jul 2026 | 77.4% | 13.6% | 4.9% | 3.4% | 0.73% |
| Aug 2026 | 79.4% | 11.5% | 5% | 3.5% | 0.55% |
| Sep 2026 | 75.7% | 13.1% | 5.8% | 4.7% | 0.64% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.7% | 3.9M | -17.7% | -3.8 points | |
| 2, held 2nd | 13.1% | 680K | -1.3% | +1.6 points | |
| 3, held 3rd | 5.8% | 301K | 0% | +0.8 points | |
| 4, held 4th | 4.7% | 245K | +17.2% | +1.2 points | |
| 5, held 5th | 0.64% | 32.9K | 0% | +0.1 points |
1.
HOKA75.7%
Held 1st. 3.9M estimated branded searches, -17.7% vs prior month. Share -3.8 points.
2.
Merrell13.1%
Held 2nd. 680K estimated branded searches, -1.3% vs prior month. Share +1.6 points.
3.
Altra5.8%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +0.8 points.
4.
Columbia4.7%
Held 4th. 245K estimated branded searches, +17.2% vs prior month. Share +1.2 points.
5.
KEEN0.64%
Held 5th. 32.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Altra and its closest rivals
How has branded search demand for Altra changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Altra worldwide rose from 246K to 301K.
- Across the 12 months ending September 2026, Altra’s estimated Share of Search among hiking shoe brands worldwide increased from 4.4% to 5.8%.
- Across the 12 months ending September 2026, Altra’s estimated Share of Search among hiking shoe brands worldwide peaked at 5.8% in September 2026 and was lowest at 3.3% in December 2025.
- Across the 12 months ending September 2026, Altra rose from 4th to 3rd among hiking shoe brands worldwide.
How did search popularity change for hiking shoe brands worldwide in September 2026?
5 changes
In September 2026, Merrell gained estimated Share of Search among hiking shoe brands worldwide, from 11.5% to 13.1%.
In September 2026, Columbia gained estimated Share of Search among hiking shoe brands worldwide, from 3.5% to 4.7%.
In September 2026, Altra gained estimated Share of Search among hiking shoe brands worldwide, from 5% to 5.8%.
In September 2026, HOKA lost estimated Share of Search among hiking shoe brands worldwide, from 79.4% to 75.7%.
Estimated monthly branded searches for KEEN worldwide rose 33.2% over 12 measured months, from 24.7K to 32.9K in September 2026.
Where does Altra compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Trail running shoes | 4th of 6 | 5% | Show ranking |
| Hiking shoe brands | 3rd of 5 | 5.8% | Shown above |
| Barefoot and minimalist shoe brands | 2nd of 7 | 28.6% | Show ranking |
How is Altra measured?
Brandwave collects information about searches that people make online using Altra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- altra
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Is Altra your brand?
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