Altra vs Salomon:Which is more popular by branded search?
In August 2026, Salomon had more branded searches than Altra among trail running shoes worldwide. Salomon was estimated to have 137K branded searches compared to Altra’s 1K, and held a 2.2% Share of Search versus Altra’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Altra or Salomon?
Compare the trail running shoes shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Salomon, Altra. The figures are in the table below the chart.
View monthly share of search table
| Month | HOKA | Brooks | Salomon | Inov-8 | Altra | La Sportiva |
|---|---|---|---|---|---|---|
| Oct 2025 | 79% | 18.5% | 1.7% | 0.74% | 0.02% | 0.01% |
| Nov 2025 | 77.6% | 19.9% | 1.6% | 0.84% | 0.02% | 0.01% |
| Dec 2025 | 79.4% | 18.4% | 1.6% | 0.58% | 0.02% | 0.01% |
| Jan 2026 | 76% | 21% | 2.2% | 0.78% | 0.02% | 0.01% |
| Feb 2026 | 76.3% | 21.3% | 1.8% | 0.66% | 0.02% | 0.01% |
| Mar 2026 | 76.2% | 21.4% | 1.7% | 0.66% | 0.01% | 0.01% |
| Apr 2026 | 77% | 20.6% | 1.7% | 0.66% | 0.01% | <0.01% |
| May 2026 | 75.8% | 21.7% | 1.9% | 0.65% | 0.01% | <0.01% |
| Jun 2026 | 75.9% | 21.3% | 2.2% | 0.57% | 0.02% | 0.01% |
| Jul 2026 | 74.3% | 22.5% | 2.5% | 0.63% | 0.02% | 0.01% |
| Aug 2026 | 76.2% | 21.1% | 2.2% | 0.53% | 0.02% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Altra and Salomon comparison changed over the last 12 months?
3 findings
- Salomon was ahead of Altra in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Altra’s estimated Share of Search among trail running shoes worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 880 to 1K.
- Across the 11 months ending August 2026, Salomon’s estimated Share of Search among trail running shoes worldwide moved from 1.7% to 2.2%, and its estimated monthly branded searches moved from 93.4K to 137K.
How did search popularity change for trail running shoes worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Altra’s and Salomon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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